Responsibilities

• Build and execute launch plans for new products, features, and markets. Align messaging and enablement with sales and product. Translate VEI positioning into persona-specific narratives for CIO, CTO, CISO, and CFO buyers.
• Design and run multi-channel campaigns (email, digital, events, paid) that generate qualified pipeline at Tier-1 banks and insurers. Measure ROI and iterate fast.
• Grow NayaOne's newsletter into a primary thought-leadership and demand channel. Own segmentation, content, cadence, and engagement.
• Develop co-branded campaigns, events, and content with banks, accelerators, and ecosystem partners
• Leverage NayaOne's network of trades, journalists, and analysts to land coverage and thought-leadership — including support on the Decision Latency white paper and analyst submissions.
• Coordinate conference presence, partner events, and event-driven campaigns end-to-end.
• Own LinkedIn and X presence. Plan, create, and schedule content that drives engagement and reach — leading with AI in market-capture channels, elevating to VEI for CIO and analyst conversations.

Requirements

• 3–5 years in B2B marketing.
• Proven ability to ship campaigns and product launches end-to-end.
• On-site work in London, UK (implied by description).
• Experience marketing to CIOs, CTOs, and enterprise tech teams is beneficial but not required.

Preferred

• Experience marketing to CIOs, CTOs, and enterprise tech teams is a major plus.
• International markets experience is a significant plus.
• Proven ability to ship campaigns and product launches end-to-end.
• Strong PR, storytelling, and written communication. A media network in finance or tech is a plus.
• Comfort with AI and automation as core workflow.
• Sharp organisational skills.
• Proactive, creative, and thrives in a fast-paced, high-growth environment selling into regulated enterprises.

Benefits

• Competitive salary and benefits package.