Responsibilities

• This role is about creating and driving multi-channel marketing programs and campaigns to support the strategic business goals of Arm’s Infrastructure and Automotive lines of business, by activating and engaging with our target audiences.
• Additional responsibilities include:
• Supports the campaign strategy with integrated digital and offline marketing programs.
• Work closely with product marketing and the LoB to reach decision makers with the most resonating message.
• Utilise the analytics team to improve activities based on data insights.
• Work with internal creative and content teams to deliver outstanding assets that engage our targets.

Requirements

• Be passionate about technology, particularly Cloud computing, AI, 5G, HPC and Automotive technology and execute campaign plans at pace and be comfortable dealing with ambiguity and taking the initiative to create clarity.
• Be analytical and pragmatic with significant experience using campaign metrics and analytics to measure impact and suggest improvements.
• Experience with leading product launch campaigns featuring automotive or data centers, brand campaigns, event campaigns, and programmatic campaigns.
• Work with an international team spanning many time zones.
• Experience with creating and delivering successful integrated digital and offline campaigns, including a deep understanding of digital, social media, and marketing automation platforms like Adobe Analytics

Preferred

• We are ideally looking for someone with previous marketing experience with technical audiences, or B2B products.
• Good understanding of general technology trends and industry segments
• Fluent in Mandarin and/or Japanese
• Have the desire to grow and learn from within and outside your organization
• Mindful of the broader and developer campaign plans and how they can be leveraged for the good of the broader brand
• Understanding of Knack email generation platform