Lead Generation Co-ordinator

Telford, Telford and Wrekin, UK (On-site)

£25K/yr – £49K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

Own the end-to-end lead generation and marketing support for the UK & Ireland, coordinating campaigns, qualifying leads, managing Salesforce data, and translating insights into growth actions.

  • Lead generation campaigns and funnel progression
  • Collaboration with marketing support functions and regional teams
  • Data quality and KPI reporting in Salesforce

Job Description

Responsibilities

  • Role and Responsibilities: Marketing Responsibilities: - Assist in delivering marketing campaigns that increase visibility of Viessmann across the UK & Ireland, ensuring consistent messaging aligned with brand values and positioning - Cooperate with marketing support functions across other business areas, to further improve local activities and exchange best practice - Monitor KPIs, industry developments, competitors and report the results internally Lead Generation Responsibilities: - Review, assess, and qualify incoming leads from multiple channels (website, campaigns, events), ensuring they meet agreed criteria before passing to the sales team. - Engage with prospective customers and partners through calls, emails, and Salesforce CRM workflows to nurture interest and progress leads through the funnel. - Maintain and update lead and customer data in Salesforce CRM systems, ensuring high data quality and providing insights for marketing and sales optimisation. - Assist in the launch and monitoring of lead generation campaigns, tracking performance metrics and identifying opportunities for improvement. - Route qualified opportunities to the appropriate sales or partner contacts - Support the conversion of marketing leads into sales-ready opportunities through structured follow-up and nurturing - Provide qualitative and quantitative feedback to Marketing / Sales / Installers and other campaign team members - Maintain accurate, up-to-date records of leads, contacts, and engagement activities - Support lead scoring, segmentation, and reporting processes - Ensure compliance with data handling and GDPR requirements - Track personal performance metrics such as call volumes, conversion rates, and qualified leads generated - Clearly communicate key value propositions, products, and partner offerings during outbound engagement

Benefits

  • We offer a competitive total rewards package that may include other benefits and well‑being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.
Carrier logo

Carrier

3.6 Glassdoor

Carrier is a global leader in intelligent climate and energy solutions, pioneering sustainable innovations in climate technologies. Founded by Willis Carrier, the inventor of modern air conditioning, we have been shaping industries and enhancing lives for more than a century. With approximately 48,000 employees across 160 countries and more than 35 trusted brands, Carrier serves customers through four business segments: Climate Solutions Americas, Climate Solutions Europe, Climate Solutions Asia Pacific, Middle East & Africa and Climate Solutions Transportation. Our solutions enable healthier, more efficient and more sustainable environments in homes and buildings, and help ensure the safe transportation of food, medicine and vaccines. Grounded in our purpose—we continue to lead through relentless innovation and a deep commitment to customer success, delivering cutting-edge solutions that bring comfort, safety and sustainability to life. Carrier. For the World We Share.

Founded in 1902
Palm Beach Gardens, Florida, USA
22K employees (590 in marketing)
66% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
903.5K
Monthly Google Ads Budget
$106.9K
Traffic Source Mix
Search
47%
Direct
43.2%
Referral
7.3%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
475 (2% of company)
Median Career Experience
15 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

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