Responsibilities

• Own and deliver the UK social wellness proposition across the club estate
• Define how social connection shows up before, during and after workouts
• Create a culturally relevant calendar of social programming across clubs
• Develop signature Virgin Active social experiences members choose to attend
• Design scalable programming formats with flexibility for local delivery
• Strengthen activation of lounges, cafés and social spaces within clubs
• Create pathways that help members move from attendance to participation to belonging
• Build partnerships with brands, creators and communities that enhance member experience
• Introduce inspiration from hospitality, culture and wellness sectors
• Define KPIs to measure participation, engagement and programme impact

Requirements

• Significant senior experience within hospitality, lifestyle, community, brand experience or culture-led consumer businesses
• Proven track record creating experiences people genuinely want to be part of
• Experience building new concepts, propositions or functions from the ground up
• Strong cultural awareness and instinct for what feels relevant and differentiated
• Experience delivering scalable initiatives across multi-site environments
• Strong partnership development capability across brands, creators and communities
• Commercial mindset with the ability to connect experience to measurable outcomes
• Confidence influencing senior stakeholders across multiple teams

Preferred

• Experience creating experiences people genuinely want to be part of

Benefits

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to Scottish Widows Pension with us matching contributions up 5%
• Discretionary annual bonus
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.