Requirements

• Strong understanding of B2B events, professional audiences and the role of marketing in driving audience growth, engagement and commercial performance.
• Knowledge of event marketing strategies, delegate acquisition, awards entries and audience development across conferences, forums and live experiences.
• Understanding of CRM systems, marketing automation and digital channels used to manage customer journeys and improve conversion.
• Knowledge of commercial event models, including delegate revenue, audience growth opportunities and portfolio development.
• Awareness of industry trends, audience behaviours and competitor activity to inform strategy and identify growth opportunities.
• Strong leadership and people management skills, with the ability to coach, develop and inspire a high-performing marketing team.
• Ability to develop and deliver integrated marketing strategies that support audience growth, registrations and revenue objectives.
• Strong commercial and analytical skills, with the ability to interpret performance data, forecast outcomes and make informed decisions.
• Excellent stakeholder management skills, with the confidence to influence and collaborate with senior leaders across Marketing, Events, Commercial, Sales and Editorial.
• Strong organisational skills, with the ability to manage multiple priorities across a diverse portfolio of events.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more