Global Digital Marketing Manager at The CFO Centre | Swindon, UK

Global Digital Marketing Manager

Swindon, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own global digital strategy and governance for a multi-market operation, building scalable frameworks and leading a small team to drive lead gen and ROI across paid media, SEO, social, and websites.

Own global digital strategy and center of excellence across regions, driving ROI-focused demand across paid media, SEO, social, and websites.
Lead multi-market campaigns and localization with country teams, ensuring consistent brand and messaging.
Own KPIs, dashboards, analytics, spend optimization, and agency relationships to continuously improve lead gen and pipeline.

Job Description

Responsibilities

Develop and lead global digital marketing strategies aligned to business objectives
Create scalable, repeatable frameworks for digital channels including paid media, SEO, social, website and marketing automation
Act as the centre of excellence for digital best practice across all regions
Lead the management and continuous optimisation of The CFO Centre's global website
Ensure the website evolves to maximise traffic, lead generation and user experience
Oversee SEO strategy and execution to drive organic traffic growth and keyword ranking improvement
Plan and deliver multi-market digital campaigns across B2B channels
Lead digital advertising campaigns including PPC, display and paid social, ensuring strategic alignment and strong ROI
Localise campaigns in collaboration with country marketing teams, maintaining consistent brand and messaging standards
Own digital KPIs and dashboards across markets, with a focus on lead generation, pipeline contribution and ROI

Requirements

5+ years' experience within the digital marketing space
Proven experience delivering multi-market or global digital campaigns
Strong knowledge of paid media, SEO, analytics and conversion rate optimisation
Performance-driven and commercially focused, with a clear understanding of lead generation, pipeline and ROI
Proficiency in web analytics and advertising platforms (e.g. Google Analytics, Google Ads, Bing Ads)
Confident influencing senior stakeholders across different regions
Excellent communication, project management and analytical skills
Experience with content management systems (CMS) and working knowledge of HTML/CSS
Experience using AI platforms within a marketing context
Strong people management skills, 3+ year’s experience of managing multiple direct reports