Event Marketing Manager

Sutton, UK (On-site)

£35K/yr – £40K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and coordinate FEM’s events-driven marketing and digital campaigns, aligning email, social, website content, data, and in-person support to drive engagement and growth for a global mobility audience.

  • Campaign orchestration: plan and execute an annual events portfolio and ongoing meetings, ensuring consistent messaging and attendee activation.
  • Channel execution: lead copy, design, testing, and segmentation for email and LinkedIn campaigns to optimize reach and response.
  • Content and data stewardship: maintain websites, grow email data, and coordinate with stakeholders to keep assets on-brand and data-ready.

Job Description

Responsibilities

  • Campaign management - Full ownership of marketing campaigns for 7 annual events (1 conference, 3 summits, 3 awards), a series of small meetings (c. 4 per month), and a subscription proposition.
  • Email - Executing mass email campaigns including copywriting, structuring, designing, scheduling, testing and segmenting data.
  • Social - Executing LinkedIn campaigns including copywriting, PPC and scheduling.
  • Websites - Updating and maintaining all our websites, including liaising with internal and external stakeholders for content.
  • Data management - Growing and managing our email data.
  • In-person help - Attending and helping at some events.

Requirements

  • Copywriting for email, social and websites.
  • An eye for design to create marketing assets.
  • A head for data to manage email systems.
  • Highly organised to manage multiple competing priorities.
  • Confident, pro-active communicator across internal and external stakeholders.
  • Salesforce, Pardot, WordPress, Google Drive, LinkedIn, Adobe Suite, Canva, Google Analytics, Evessio. Training provided.

    Benefits

    • Salary of £35,000–£40,000 per year (depending on experience)
    • 28 days annual leave exclusive of bank holidays
    • Enhanced company pension
    • MacBook and company mobile phone
    • A personal onboarding programme and room to grow
    • A collaborative team culture with regular team and company events
    ProMedia Group logo

    ProMedia Group

    3.0 Glassdoor

    ProMedia Group is a publisher of leading digital and printed industry news papers with a focus on automotive, mobility and transportation. Besides that we organise trade events and high level conferences.Our editorial team publishes on a daily basis news, interviews, reports, background information, research and opinions. We are well connected with the industry leaders, trade organizations and governmental organizations of respective sectors.ProMedia Group has chosen an active digital approach. Newsletters and social media are extensively used to expand our readership. This approach and the quality of our publications has resulted in an estimated reach of 90% in many of the industries that we operate in. Our business model is based on Digital subscriptions, Events and online advertising. We have a buy and build strategy and have acquired a number of media outlets in the past years. It's our strategy to expand to other European countries.More info on https://www.promedia.nl

    Founded in 2008
    Rotterdam, South Holland, NLD
    156 employees (69 in marketing)
    100% recommend to a friend

    Traffic Signals

    Monthly Visitors
    28.1K
    Traffic Source Mix
    Search
    26.7%
    Direct
    55.1%
    Referral
    14.1%
    Social
    2.7%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~173

    Marketing Team

    Marketing Team Size
    66 (42% of company)
    Marketing Roles Posted (Last 30 Days)
    1