Responsibilities

• Lead the development and delivery of Vets Now’s employer brand strategy, ensuring we attract and engage the right talent through compelling, authentic storytelling and campaigns.
• Own employer brand planning and campaign management across key internal and external touchpoints.
• Work closely with the Internal Communications Manager to ensure alignment between colleague experience and how we present ourselves as an employer.
• Collaborate across Talent Acquisition, EDI, Commercial Marketing and wider business stakeholders to bring our employee value proposition to life.
• Work closely with our IVC colleagues to align messaging and reinforce the shared identity of being part of a global veterinary group.
• Develop and implement a clear employer brand strategy aligned to company values, business priorities, and talent acquisition goals.
• Own the development of employer brand messaging, narratives, and campaign themes that reflect the Vets Now employee experience.
• Partner with Talent Acquisition and key business stakeholders to identify priority audiences, talent challenges, and campaign opportunities.
• Use audience and campaign insight to refine messaging, improve targeting, and strengthen employer brand effectiveness over time.
• Build strong cross-functional relationships to gather stories, insights, and proof points that bring our employee value proposition to life.
• Act as the subject matter lead for employer brand, bringing best practice and fresh thinking to how Vets Now attracts and engages current and future colleagues.
• Develop and deliver an annual employer brand campaign plan aligned with our Employee Value Proposition, culture, and recruitment priorities.
• Create and repurpose content the resonates across key talent touchpoints, including colleague stories, day-in-the-life features, values-led campaigns, and careers content.
• Partner with key stakeholders including Talent Acquisition, EDI, IVC and Commercial Marketing to create a strong and varied employer brand content pipeline.
• Manage and optimise multi-channel employer brand campaigns across a range of platforms, including social media, paid media, trade media, careers channels, and events.
• Work in close partnership with the Internal Communications Manager to ensure the external employer brand is grounded in the real colleague experience and aligned with internal messaging.
• Track campaign performance and effectiveness using KPIs and analytics to inform future strategy and investment.
• Support the employer brand approach for key events and initiatives, ensuring they strengthen attraction, engagement and brand advocacy.