Responsibilities

• Developing and delivering our employer brand and digital communications strategy.
• Creating, managing and publishing engaging content across platforms including LinkedIn, Facebook, Glassdoor, Indeed and our internal engagement app.
• Leading the strategy for colleague and driver communications.
• Building and maintaining a consistent content calendar aligned to business priorities and brand guidelines.
• Monitoring trends, engagement, reviews and feedback across all channels, identifying risks, opportunities and recurring themes.
• Developing improvement plans and innovative solutions to enhance engagement and reputation scores.
• Managing our presence on employer review platforms including Glassdoor, Indeed and Google.
• Producing insightful reports and presenting recommendations to senior leadership.
• Driving adoption, usage and engagement within our colleague engagement app.
• Working closely with Group Marketing to ensure consistency across all content, campaigns and brand messaging.

Requirements

• You'll be an experienced social media and communications professional who understands how to create engaging content, analyse performance data and influence stakeholders at all levels.
• Proven experience developing and leading employer brand and content strategies within a business environment.
• Strong knowledge of LinkedIn, Facebook, Google Business Profile, Indeed and Glassdoor.
• Exceptional written communication and content creation skills.
• Experience managing employer brand, reputation or engagement initiatives.
• Strong analytical skills with the ability to interpret data and present meaningful insights.
• Excellent stakeholder management skills, including experience working with senior leaders.
• Good understanding of AI tools, including Microsoft Copilot.
• Strong organisational skills and attention to detail.
• The ability to manage multiple projects and priorities simultaneously.

Preferred

• Experience within recruitment, HR or talent acquisition environments.
• Experience managing review platforms and online reputation.
• Experience using engagement, adoption and performance analytics to drive improvements.