Responsibilities

• Design and execute recruitment marketing/employer branding and attraction campaigns in line with Avidity Group Talent Acquisition Strategy.
• Ownership of two of our agency’s talent social media platforms (LinkedIn, TikTok, Instagram and Facebook).
• Digital content creation – video, imagery and copy.
• Ensure employer brand messaging and visual identity is in line with each individual brand’s tone of voice and brand guidelines across multiple channels.
• Work collaboratively with key stakeholders across agencies and the People Team to identify content opportunities and create engaging recruitment marketing materials.
• Assist Head of Talent with development of content strategy aimed at showcasing our EVP across multiple channels and collaborate with Avidity Group’s Talent Attraction Specialist on strategic digital attraction campaigns.
• Help us grow through market insight, researching emerging trends and developing data-led decisions.
• Work closely with TA team to understand priorities and support recruitment objectives.
• Optimise digital touchpoints that create a positive and engaging candidate experience throughout the recruitment process to drive more applications.
• Attract and engage both active and passive talent from a diverse background, increasing our reach to underrepresented groups.

Requirements

• Experience managing multiple social media channels, preferably direct-to-candidate marketing within a TA setting.
• Monitoring, engaging with and organically growing social media following within a talent community setting.
• Understanding of digital marketing principles including social media performance optimisation, audience targeting, search visibility and campaign performance, and have a strong grasp of social media trends.
• Excellent copywriting, communication and storytelling skills with the ability to adapt messaging for different audiences, brands and platforms.
• Ability to plan, create and publish engaging content that promotes company culture, employee stories, and career opportunities across a wide range of social media platforms.
• Campaign management – ability to design and launch targeted social media campaigns to support recruiting efforts for specific teams, roles and hiring events.
• Analytics and Reporting – experience tracking key metrics, measuring effectiveness of social media campaigns and reporting on social media performance and its impact on hiring metrics. Comfortable storytelling and making recommendations based on key data trends and analytics.
• Good organisational and time management skills and independently manage multiple deadlines and stakeholder requests simultaneously.
• Experience of managing relationships and collaborating with a variety of key contacts across all levels.
• Experience using creative and editing software such as Canva, Adobe Creative Suite and CapCut.

Preferred

• Previous experience engaging with a talent community and creating talent pipelines.
• Comfortable and competent understanding of recruitment data.
• Have an understanding of candidate experience and the recruitment process to create engaging content and communications throughout the attraction and hiring journey.
• Openminded and experimental attitude towards the use of AI in digital content.

Benefits

• Competitive salary and remuneration: annual pay reviews, annual company bonus and early pay access.
• Flexible working policies : SMART working options for all staff members and no weekend working.
• Flexible annual leave entitlement: 23 days paid holiday + bank holidays (increasing with length of service) and the option to purchase 5 additional annual leave days.
• Family friendly policies: enhanced sick pay, maternity/paternity leave, carers leave and parental leave.
• Health and Wellbeing: Employee assistance programme, including 6 face-to-face counselling sessions, wellness taskforce, community of mental health first aiders and wellness workshops.
• Learning and development: PDR objectives, mentorship, career development plans, access to internal vacancies across all our Group Agencies.
• Additional perks : discounted private healthcare, retail discounts and life assurance.