Responsibilities

• Develop comprehensive digital marketing strategies aligned with company goals, focusing on B2B (business-to-business) marketing initiatives.
• Manage and optimize online advertising campaigns using platforms like Google Ads, ensuring targeted reach and ROI maximization.
• Enhance website performance through SEO (search engine optimization) techniques, keyword research, and content optimization on platforms such as WordPress.
• Create compelling copy for digital channels including social media posts, email marketing campaigns, blog articles, and landing pages.
• Oversee social media management by scheduling posts, engaging with followers, and analyzing engagement metrics to boost brand awareness.
• Utilize tools like Google Analytics and Microsoft Excel to analyze campaign data, track KPIs, and generate insightful reports for continuous improvement.
• Coordinate project timelines using project management methodologies to ensure timely delivery of marketing initiatives.
• Design visual content using Adobe Photoshop to support marketing campaigns and promotional materials.
• Lead cross-functional teams on marketing projects, demonstrating strong management and leadership skills.
• Maintain organized records of campaign performance, budgets, and schedules using Microsoft Office tools such as PowerPoint and Excel.

Requirements

• Proven experience in digital marketing roles with a focus on B2B marketing strategies.
• Strong understanding of SEO best practices and experience managing Google Ads campaigns.
• Skilled in content creation, copywriting, and social media management across multiple platforms.
• Proficiency in analytics tools like Google Analytics and Microsoft Excel for data analysis and reporting.
• Familiarity with website management systems such as WordPress and design software like Adobe Photoshop.
• Excellent communication skills in English with the ability to articulate ideas clearly across teams and stakeholders.
• Demonstrated project management capabilities with the ability to prioritize tasks effectively while managing multiple campaigns simultaneously.
• Leadership qualities with experience guiding teams or managing projects from inception to completion.
• Strong organizational skills combined with time management abilities to meet deadlines consistently.