Responsibilities

• 1. Digital Growth Strategy - Develop and execute the overall digital marketing strategy, ensuring alignment with business objectives and growth targets. - Identify opportunities to increase lead generation, customer acquisition, and member retention through digital channels. - Continually review market trends, competitor activity, and emerging platforms to identify opportunities for innovation. - Work collaboratively with the wider marketing team to ensure digital activity supports broader brand campaigns and business priorities.
• 2. Performance Marketing - Plan, manage, and optimise paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) . - Manage advertising budgets to maximise efficiency, ROAS, and customer acquisition. - Continuously test audiences, messaging, creative, and landing pages to improve campaign performance. - Monitor acquisition costs, conversion rates, and overall campaign effectiveness, making recommendations based on data.
• 3. Website & Conversion Optimisation - Review and optimise website content and landing pages to improve user experience and conversion. - Support SEO best practices and identify opportunities to increase organic visibility. - Ensure all digital touchpoints reflect the premium positioning of the business. - Recommend improvements to the online customer journey to maximise enquiries and membership conversions.
• 4. Analytics & Reporting - Monitor campaign performance across all digital channels, providing regular reports and commercial insights. - Analyse key metrics including ROAS, CPA, CPC, CTR, conversion rates, and lead quality. - Use Google Analytics, Meta Business Suite, and other reporting tools to inform future strategy. - Present clear recommendations that support business growth and marketing effectiveness.
• 5. Cross-Functional Collaboration - Collaborate with marketing, operations, and leadership teams to ensure campaigns support wider business initiatives. - Provide guidance on digital best practice across content, campaigns, and online communications. - Stay informed of emerging digital trends and proactively introduce new opportunities that support business growth.

Requirements

• Must-Have Experience:
• - Proven experience managing and optimising Google Ads and Meta Ads campaigns with demonstrable commercial success.
• - Strong understanding of paid media strategy, customer acquisition, and conversion optimisation.
• - Experience using Google Analytics (GA4) , Meta Business Suite, and reporting dashboards.
• - Ability to interpret campaign data and translate insights into commercial recommendations.
• - Experience managing marketing budgets and delivering measurable ROI.
• - Excellent communication skills with the ability to explain digital performance to non-technical stakeholders.

Preferred

• Experience within boutique fitness, wellness, hospitality, or luxury lifestyle brands.
• Knowledge of SEO, CRO, and digital customer journeys.
• Experience with CRM and email marketing platforms such as Xplor Growth or Klaviyo.
• Understanding of membership or subscription-based business models.