Responsibilities

• Develop and implement digital marketing campaigns across social media platforms including Instagram, Facebook, TikTok and other relevant digital channels.
• Plan, manage and optimise paid advertising campaigns to maximise customer acquisition and return on investment.
• Create, schedule and oversee engaging digital content that strengthens the Luxe Fashion House brand.
• Maintain consistent brand identity across all digital marketing channels.
• Support the management and optimisation of the company's online store and product listings.
• Analyse website performance, customer behaviour and conversion rates to improve online sales.
• Support new product launches, promotional campaigns and seasonal collections.
• Recommend improvements to enhance the customer journey and online shopping experience.
• Monitor digital marketing campaigns and prepare regular performance reports.
• Analyse sales trends, customer engagement and campaign performance.

Requirements

• Minimum of two years' experience in digital marketing, brand growth, e-commerce or a similar role.
• Experience managing digital marketing campaigns and social media platforms.
• Strong understanding of SEO, email marketing and digital advertising.
• Excellent analytical and reporting skills.
• Strong communication and organisational skills.
• Ability to work independently and manage multiple priorities.
• Degree in Marketing, Digital Marketing, Business, Communications or a related discipline, or equivalent professional experience.

Preferred

• Experience within the fashion, retail, lifestyle or e-commerce sector.
• Familiarity with Shopify or similar e-commerce platforms.
• Experience using Google Analytics, Meta Business Suite and CRM systems.
• Knowledge of influencer marketing and online brand partnerships.

Benefits

• Company pension
• Employee discount
• Flexible schedule
• Work from home