Digital Marketing & Lead Generation Manager

Haslingden, Blackburn with Darwen, UK (On-site)

Salary Not AvailableManagerPermanent

Posted 3 weeks ago

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Job Summary

Own cross channel digital marketing execution for B2B campaigns with clear ownership of lead gen, SEO, content, and vendor management.

  • Growth Infrastructure: plan and run integrated campaigns across social, email, Google Ads, and content with consistent branding.
  • Performance & Analytics: track campaign data, optimize SEO and paid efforts, and deliver insights in Excel and PowerPoint.
  • Campaign Leadership: manage multiple campaigns, coordinate with cross functional teams, and oversee external vendors to hit timelines and budgets.

Job Description

  • Develop and implement integrated digital marketing campaigns across various channels including social media, email marketing, Google Ads, and content marketing.
  • Manage and optimise SEO strategies to improve organic search rankings and increase website traffic using tools such as Google Analytics and WordPress.
  • Oversee lead generation initiatives through targeted B2B marketing campaigns, utilising platforms like Google Ads and email marketing tools.
  • Analyse campaign performance data to measure effectiveness, identify opportunities for optimisation, and prepare detailed reports using Microsoft Excel and PowerPoint.
  • Coordinate with cross-functional teams to ensure consistency in branding and messaging across all digital platforms.
  • Manage social media accounts by creating engaging content, scheduling posts, and analysing engagement metrics to maximise reach.
  • Utilise Adobe Photoshop for content creation and visual optimisation to enhance campaign appeal.
  • Lead project management efforts for multiple campaigns simultaneously, ensuring timely delivery within budget constraints.
  • Provide leadership in managing external vendors or agencies involved in digital advertising or content production.
  • Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
  • Free parking
  • On-site parking