Digital Marketing & Lead Generation Manager at | Haslingden, Blackburn with Darwen, UK

Digital Marketing & Lead Generation Manager

Haslingden, Blackburn with Darwen, UK (On-site)

Salary Not AvailableManagerPermanent

Posted 2 months ago

Own cross channel digital marketing execution for B2B campaigns with clear ownership of lead gen, SEO, content, and vendor management.

Growth Infrastructure: plan and run integrated campaigns across social, email, Google Ads, and content with consistent branding.
Performance & Analytics: track campaign data, optimize SEO and paid efforts, and deliver insights in Excel and PowerPoint.
Campaign Leadership: manage multiple campaigns, coordinate with cross functional teams, and oversee external vendors to hit timelines and budgets.

Develop and implement integrated digital marketing campaigns across various channels including social media, email marketing, Google Ads, and content marketing.
Manage and optimise SEO strategies to improve organic search rankings and increase website traffic using tools such as Google Analytics and WordPress.
Oversee lead generation initiatives through targeted B2B marketing campaigns, utilising platforms like Google Ads and email marketing tools.
Analyse campaign performance data to measure effectiveness, identify opportunities for optimisation, and prepare detailed reports using Microsoft Excel and PowerPoint.
Coordinate with cross-functional teams to ensure consistency in branding and messaging across all digital platforms.
Manage social media accounts by creating engaging content, scheduling posts, and analysing engagement metrics to maximise reach.
Utilise Adobe Photoshop for content creation and visual optimisation to enhance campaign appeal.
Lead project management efforts for multiple campaigns simultaneously, ensuring timely delivery within budget constraints.
Provide leadership in managing external vendors or agencies involved in digital advertising or content production.
Maintain up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
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