Responsibilities

• Develop and execute B2B marketing plans aligned with overall business objectives, with a strong focus on lead generation and growth.
• Plan, launch, and manage multi-channel campaigns across email, social media, paid advertising, and events.
• Work closely with partners to build relationships and co-create marketing content.
• Identify and develop new lead generation opportunities, including partnerships, events, and digital channels.
• Track, analyse, and optimise campaign performance using data-driven insights.
• Conduct market research to understand target audiences, industry trends, and competitor activity.
• Create and capture engaging content, including visiting client locations for on-site content (video, interviews, testimonials, etc.).
• Manage relationships with external agencies, suppliers, and partners.
• Represent the company at events, exhibitions, and partner activities.

Requirements

• Full UK driving licence (required)
• UK work authorisation (required)
• Ability to work independently and manage your time effectively
• Proven experience in B2B digital marketing, with a strong focus on lead generation
• Experience planning and executing integrated marketing campaigns
• Strong content creation skills (written, visual, and/or video)
• Excellent written and verbal communication skills
• Strong organisational skills with the ability to manage multiple projects and deadlines
• Data-driven mindset with experience analysing campaign performance

Benefits

• Casual dress
• Company events
• Employee discount
• Health & wellbeing programme