Responsibilities

• Strategy & Go-to-Market Execution (25%)
• Support the development and delivery of the go-to-market plan for Global Player, radio and podcast subscriptions
• Turn subscription propositions, offers and content into clear, compelling audience-facing campaigns
• Plan and execute marketing activity around launches, promotional offers and key content moments
• Work closely with the Subscriptions, Acquisitions, Product, Broadcasting & Content, Commercial, Retention & Lifecycle Marketing teams to ensure campaigns are aligned
• Help define audience segments, messaging frameworks and channel plans
• Performance, Reporting & Insight (25%)
• Support the implementation of robust tracking frameworks across app, web and podcast channels to ensure accurate campaign reporting.
• Monitor campaign performance data and analytics, tracking key subscription marketing metrics.
• Use mobile attribution and analytics tools such as AppsFlyer to track in-app engagement and acquisition performance, turning data into insights that optimise campaigns and drive subscriber growth.
• Pull together regular reporting on campaign delivery, creative performance and lifecycle activity
• Identify trends, learnings and opportunities and implement to improve future activity
• Share insight clearly with stakeholders and feed recommendations into planning
• Campaign Delivery, Channel Management & Partner (25%)
• With a focus on paid conversion, lead day-to-day execution of subscription marketing campaigns, ensuring alignment with owned channels and in-platform touchpoints
• Coordinate campaign set-up – including building target and lookalike audiences - briefing, approvals, timelines and delivery
• Ensure campaigns are tailored appropriately for each channel
• Work with partners and internal teams to make sure activity is optimised for performance and audience relevance
• Maintain a clear campaign calendar across subscription activity
• Creative Briefing & Asset Production (25%)? actually 25% block contains this item set; we list:

Requirements

• Experience working with subscription products and paid digital content
• Experience in implementing robust campaign tracking
• Confidence working with data to track performance and identify optimisation opportunities is essential
• Proven experience delivering multi-channel subscription marketing campaigns, with a strong understanding of PPC and paid social, retargeting and lookalike audiences, and how it complements lifecycle marketing, CRM or customer journey communications
• A strong understanding of creative best practice and an ability to write and manage creative briefs and oversee asset production end-to-end
• Good understanding of digital customer journeys across app
• Strong organisational and project management skills, with the ability to manage multiple workstreams at once
• Excellent communication skills and the ability to work effectively with a range of stakeholders
• A proactive, hands-on approach and a willingness to work at pace
• Strong understanding of AppsFlyer, Google Analytics / other analytic platforms. Familiarity with other tools such as Braze, Revenue Cat, Amplitude, Google Ads, Apple Search Ads would be beneficial.

Preferred

• Confidence using AI tools to help you work efficiently and effectively
• Experience of app-based conversion journeys
• Exposure to audio, podcast, media or entertainment brands
• Understanding of creative testing and performance optimisation