Responsibilities

• Develop and execute a comprehensive demand and lead generation strategy aligned with Equals Five’s client’s revenue growth objectives.
• Design and manage integrated marketing campaigns that drive both inbound and outbound leads and pipeline growth
• Collaborate with the Content Marketing Manager to turn thought leadership and insights into lead-generating assets
• Develop and optimise lead funnels including awareness, acquisition, nurture, and conversion stages.
• Ensure the tech stack and AI tools are fully leveraged to maximise pipeline velocity and campaign performance.
• Implement marketing automation workflows and lead nurturing campaigns.
• Manage LinkedIn campaigns, digital marketing channels, and performance marketing initiatives.
• Work closely with sales and recruitment leadership to align marketing activity with commercial goals.
• Build sales prospecting campaigns and cadence strategies.
• Monitor and optimise conversion rates across landing pages, campaigns, and marketing funnels.

• Demand Generation & Campaign Management; Plan and execute multi-channel marketing campaigns; Develop lead magnets including reports, guides, and industry insights; Execute account-based marketing and sales (ABMS) strategies targeting key prospects; Oversee paid and organic campaign performance; Build structure marketing and sales nurture programmes.
• Analytics & Performance; Measure marketing performance including lead volume, pipeline contribution, and campaign ROI; Monitor marketing KPIs such as cost per lead, conversion rates, and engagement metrics; Use insights and analytics to continuously improve campaign performance; Provide regular reporting on marketing impact and pipeline generation.

• Requirements

• 10+ years’ experience in demand generation, digital marketing, or B2B growth marketing
• Proven success building demand generation strategies that drive measurable pipeline growth
• Deep understanding of account-based marketing and sales (ABMS) strategies for targeting key prospects
• Experience working within technology, consulting, or professional services environments
• Strong campaign strategy and performance marketing experience
• Deep understanding of B2B marketing funnels and buyer journeys
• Strong analytical and data-driven decision-making ability
• Experience with marketing automation and CRM systems
• Ability to collaborate with content teams and commercial leaders
• Preferred Tools: Marketing automation platforms (HubSpot, Marketo or similar)

• Benefits

• Remote, work-from-home (occasional international and UK travel may be required)
• Working within a friendly, supportive and collaborative team of like-minded industry professionals
• Structured client work over the longer term
• Interesting and diverse client opportunities
• Competitive, market-related salary - £300 per day