Responsibilities

• Copywriting & Funnel Messaging: Landing Page Copy: Structure and write clear B2B landing pages using concise copy, logical user experience (UX) wireframes, and natural message transitions.
• Direct Response Advertising: Craft distinct ad variants and retargeting copy across LinkedIn, Meta, and Google using clear hooks, sharp angles, and relevant positioning.
• Thought Leadership Frameworks: Write authoritative LinkedIn content for founders that clearly defines industry challenges and presents solutions.
• ICP Content Alignment: Adapt copywriting styles across diverse client portfolios to speak clearly to specific buyer personas, pain points, and commercial intent.
• Visual Layout & Asset Coordination: Creative Briefing: Formulate descriptive structural layouts and visual briefs for our internal graphic design team to bring written copy to life with the use of custom graphics.
• Cross-Functional Delivery: Collaborate directly with internal writers, web developers, and designers to deliver joined-up digital funnel assets.
• Subject Matter Interviews: Conduct and record video interviews with client executives (using tools like Zoom or Loom) to extract technical insights for case studies and email newsletters.
• Multimedia Repurposing: Structure core campaign assets so they can be easily formatted into video scripts, webinar content, and podcast outlines.
• Interactive Content Tools (Advantageous): Familiarity with, or a strong desire to learn, interactive demo and content tools (e.g., Storylane, Navattic) to build engaging, hands-on software walk-throughs for SaaS clients.
• Rolling Plan Ownership: Establish and own the content scheduling, coordination, and delivery lifecycle once the overarching campaign strategy is agreed.
• Roadmap Management: Build and maintain 30/60/90-day campaign calendars and content pillars to preserve production momentum across multiple accounts.
• Asset Variation: Deliver multiple headlines, hooks, and alternative copy angles to enable the media buying team to deploy live creative split-tests.
• Agency Pipeline Delivery: Execute Switch Jam’s internal marketing content, producing the landing pages and ad copy required to drive in-house lead generation.