Responsibilities

• Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue
• Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers
• Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals
• Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation
• Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales
• Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity
• Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity
• Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops
• Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success

Requirements

• Commercial mindset with pipeline and revenue ownership, Essential Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets
• Go-to-market planning and prioritisation, Essential Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact
• B2B demand generation execution, Essential Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys
• Sales and outbound alignment, Essential Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes
• Voice of Customer and win-loss insight, Essential Ability to run interviews and analysis and convert insight into messaging, objections handling, and content
• Positioning and messaging development, Essential Proven ability to turn product value into clear propositions and differentiation by segment or market
• Funnel analytics, attribution, and reporting, Essential Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue
• CRM and marketing operations literacy, Essential Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality

Preferred

• Channel, partner, and win-back experience, Desired Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts

Benefits

• FFE Benefits include: 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.