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Marketing jobs

5,223 marketing jobs

5 months ago

Senior Manager, Lifecycle Marketing

Birdy Grey

Los Angeles, CA (Hybrid)Full time

5 months ago

Senior Vice President, Social & Influencer Strategy

Weber Shandwick

Boston, MA (On-site)Full time$171K/yr – $235K/yr

5 months ago

Senior Field Marketing Manager

Fleetio

USA (Remote)Full time

5 months ago

Senior Brand Manager, Ponds & Noxzema

Evermark

Hackensack, NJ (On-site)Full time$150K/yr – $165K/yr

5 months ago

SENIOR CONTENT MANAGER - WOWT

GRAY MEDIA

Omaha, NE (Unknown)Full time

5 months ago

Senior Growth and Community Manager

Heritage

Dallas, TX (On-site)Full time

5 months ago

Senior Editor, Access & Content Development (AJC)

Atlanta Journal-Constitution

Atlanta, GA (On-site)Full time$102K/yr – $169K/yr

5 months ago

Senior Manager of Marketing, Diode

Black & Veatch

Overland Park, KS (Hybrid)Internship

5 months ago

Senior Lifecycle Marketing Manager

Seesaw

USA (Remote)Full time$90K/yr – $105K/yr

5 months ago

Senior Digital Marketing Manager

TrailerFunnel

Grand Rapids, MI (On-site)Full time$65K/yr – $78K/yr

5 months ago

Senior Manager - Marketing

Southern Land Company

New York, USA (On-site)Full time$125K/yr – $140K/yr

5 months ago

Senior Manager, Marketing Brand & Creative

GEICO

Bethesda, MD (Hybrid)Full time$122K/yr – $190K/yr

5 months ago

Senior Customer Marketing Manager - Patient

Roche

South San Francisco, CA (Hybrid)Full time$162K/yr – $301K/yr

5 months ago

Senior Product Marketing Manager – Platform 

Uniphore

Palo Alto, CA (Hybrid)Full time$170K/yr – $234K/yr

5 months ago

Senior Customer Marketing Manager - Patient

Genentech

Daly City, CA (Hybrid)Full time$162K/yr – $301K/yr

5 months ago

(USA) Senior Manager, Creative- Executive Producer

Walmart

Los Angeles, CA (On-site)Full time$108K/yr – $216K/yr

5 months ago

Sr Project Manager, Content Operations, UM&C

University of Rochester

Goodwell, OK (On-site)Full time$70K/yr – $105K/yr

5 months ago

Senior Brand Manager - Cincinnati

Procter & Gamble

Cincinnati, OH (On-site)Full time$110K/yr – $165K/yr

5 months ago

Senior Campaign Manager, CloudAI

Arm

San Jose, CA (On-site)Full time$188K/yr – $255K/yr

5 months ago

Senior Vice President / General Manager, Audience & Growth

Foundry

Boston, MA (On-site)Full time

All Senior Marketing Manager roles in the US

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All Senior Marketing Manager roles in the US

Get alerts for this search

5,223 jobs

Senior Manager, Lifecycle Marketing

Birdy Grey

Los Angeles, CA (Hybrid)

In-houseFull-timeDirector/executive5+ years exp.

5 months ago

Senior Vice President, Social & Influencer Strategy

Weber Shandwick

Boston, MA (On-site)

$171K/yr - $235K/yrAgencyFull-timeSenior level12+ years exp.

5 months ago

Senior Field Marketing Manager

Fleetio

USA (Remote)

$108K/yr - $115K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

5 months ago

Senior Brand Manager, Ponds & Noxzema

Evermark

Hackensack, NJ (On-site)

$150K/yr - $165K/yrIn-houseFull-timeSenior level8+ years exp.

5 months ago

SENIOR CONTENT MANAGER - WOWT

GRAY MEDIA

Omaha, NE (Unknown)

In-houseFull-timeSenior level

5 months ago

Senior Growth and Community Manager

Heritage

Dallas, TX (On-site)

In-houseFull-timeSenior level5+ years exp.

5 months ago

Senior Editor, Access & Content Development (AJC)

Atlanta Journal-Constitution

Atlanta, GA (On-site)

$102K/yr - $169K/yrIn-houseFull-timeSenior level8+ years exp.

5 months ago

Senior Manager of Marketing, Diode

Black & Veatch

Overland Park, KS (Hybrid)

In-houseInternshipSenior level8+ years exp.

5 months ago

Senior Lifecycle Marketing Manager

Seesaw

USA (Remote)

$90K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.

5 months ago

Senior Digital Marketing Manager

TrailerFunnel

Grand Rapids, MI (On-site)

$65K/yr - $78K/yrAgencyFull-timeSenior level3+ years exp.

5 months ago

Senior Manager - Marketing

Southern Land Company

New York, USA (On-site)

$125K/yr - $140K/yrIn-houseFull-timeSenior level10+ years exp.

5 months ago

Senior Manager, Marketing Brand & Creative

GEICO

Bethesda, MD (Hybrid)

$122K/yr - $190K/yrIn-houseFull-timeSenior level

5 months ago

Senior Customer Marketing Manager - Patient

Roche

South San Francisco, CA (Hybrid)

$162K/yr - $301K/yrIn-houseFull-timeSenior level5+ years exp.

5 months ago

Senior Product Marketing Manager – Platform 

Uniphore

Palo Alto, CA (Hybrid)

$170K/yr - $234K/yrIn-houseFull-timeSenior level8+ years exp.

5 months ago

Senior Customer Marketing Manager - Patient

Genentech

Daly City, CA (Hybrid)

$162K/yr - $301K/yrIn-houseFull-timeSenior level5+ years exp.

5 months ago

(USA) Senior Manager, Creative- Executive Producer

Walmart

Los Angeles, CA (On-site)

$108K/yr - $216K/yrIn-houseFull-timeSenior level8+ years exp.

5 months ago

Sr Project Manager, Content Operations, UM&C

University of Rochester

Goodwell, OK (On-site)

$70K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.

5 months ago

Senior Brand Manager - Cincinnati

Procter & Gamble

Cincinnati, OH (On-site)

$110K/yr - $165K/yrIn-houseFull-timeSenior level

5 months ago

Senior Campaign Manager, CloudAI

Arm

San Jose, CA (On-site)

$188K/yr - $255K/yrIn-houseFull-timeSenior level7+ years exp.

5 months ago

Senior Vice President / General Manager, Audience & Growth

Foundry

Boston, MA (On-site)

AgencyFull-timeSenior level

5 months ago

Birdy Grey

Senior Manager, Lifecycle Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end lifecycle marketing for a DTC wedding brand, owning strategy, multi-channel execution, and revenue across onboarding, retention, and cross-sell.

Own lifecycle marketing across the full journey and CRM touchpoints to drive conversion and value.
Must-have: 5+ years in Lifecycle Marketing/CRM in a DTC ecommerce environment with hands-on tools like Klaviyo, Iterable, or Attentive.
Standout: Cross-functional leadership and AI-enabled personalization to scale experimentation and impact.

Job Description

Responsibilities

Own Lifecycle Marketing as a revenue function across the full customer journey, with responsibility for strategy, execution, testing, performance, and optimization across owned channels and CRM touchpoints.
Build and manage Birdy Grey’s always-on lifecycle architecture across lead nurture, conversion, onboarding, cross-sell, retention, and reactivation.
Develop milestone-driven customer journeys that reflect the realities of wedding planning over time, moving beyond simple time-based communication toward more relevant, behavior and journey-based orchestration.
Own the conversion path from first signal to purchase, including swatch leads, quiz completions, saved favorites, wedding date capture, account creation, and other emerging qualified lead types.
Lead the bride-to-bridesmaid handoff journey, ensuring Birdy Grey effectively supports the transition from individual decision to group purchase through proactive, useful, conversion-oriented communication.
Activate groom and suits cross-sell programs in partnership with internal stakeholders, using lifecycle touchpoints to convert bride momentum into incremental category revenue.
Build the post-wedding lifecycle strategy, including repeat purchase, bridesmaid-to-bride reactivation, referral-minded programs, and longer-term customer value expansion.
Partner closely with Digital Product to improve lead capture, onboarding experiences, party coordination flows, and other high-leverage moments where product and lifecycle intersect.
Partner with Performance Marketing on handoff logic, audience definitions, suppression strategy, and lead quality feedback loops so acquisition and lifecycle work as distinct but connected functions.
Partner with Creative to brief and scale lifecycle asset needs across evergreen programs, campaigns, seasonal moments, and testing roadmaps.

Requirements

Bachelor’s Degree Required
5+ years of experience in Lifecycle Marketing, CRM, retention, or customer journey orchestration, with at least 3 years in a DTC ecommerce environment.
Demonstrated experience building lifecycle infrastructure, operating models, or customer journey programs from the ground up.
Strong experience in long consideration-cycle businesses where customers convert over weeks or months rather than in a single session.
Experience building and optimizing lifecycle programs across multiple journey stages including nurture, conversion, onboarding, retention, and reactivation.
Track record of owning business-impacting lifecycle programs tied to conversion, revenue, and customer value, not just channel execution.
Experience working closely with agencies and cross-functional internal partners across marketing, product, creative, analytics, and customer experience.
Strong understanding of segmentation, testing, personalization, customer behavior, and performance analysis.
Hands-on proficiency with enterprise ESP and marketing automation platforms (e.g., Klaviyo, Iterable, Attentive, Postscript or similar).
Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations

Preferred

Experience in apparel, fashion, or event-driven consumer categories.
Experience with retention and reactivation strategies that extend customer value beyond the initial purchase.
Familiarity with AI-assisted content generation, predictive segmentation, or automation tooling.
Experience in SaaS or other long consideration-cycle customer journeys.
Passion for experimentation, iteration, and using customer insight to improve performance.

Benefits

Competitive Compensation: Based on experience and performance + Annual Performance Bonus
Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
Retirement: 401K + up to 4% match after 3 months
Generous PTO: Flexible Open PTO Policy + 11 paid holidays
Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
Flexibility: Partial remote with a high level of autonomy and accountability
Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
Family Benefits: 3 months of paid parental leave
Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Birdy Grey

Birdy Grey is a digital-native, social-first bridal startup on a mission to change the way women shop for their weddings. #305 on Inc 5000's Fastest Growing Companies

Founded in 2017

Los Angeles, California, USA

78 employees (26 in marketing)

www.birdygrey.com