Responsibilities

• Own the strategy and performance for audience growth across all publications and platforms.
• Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
• Own the growth of affiliate commerce and subscription businesses across the portfolio.
• Lead paid subscription and premium membership strategy
• Oversee paid acquisition across search, social, and emerging channels
• Define KPIs across audience growth, engagement, and revenue
• Leverage data and experimentation to optimize performance
• Deliver insights and reporting to executive leadership

Requirements

• 10–15+ years in digital media, consumer platforms, or growth-focused environments
• Proven success in audience growth, engagement, and consumer revenue
• Deep expertise in SEO, social, newsletters, and digital distribution
• Experience scaling affiliate commerce and/or subscription businesses
• Multi-brand or portfolio experience strongly preferred
• Strong general management mindset balancing strategy and execution
• Experience building and leading high-performing, cross-functional teams
• Ability to collaborate across editorial, product, tech, and commercial teams
• Deep understanding of growth analytics and conversion optimization
• Experience with experimentation frameworks (A/B testing, etc.)
• Ability to translate data into strategic business decisions

Preferred

• Multi-brand or portfolio experience strongly preferred