Responsibilities
- Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights
- Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals
- Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting
- Guide the development of branded and unbranded influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices
- Bring an understanding of the regulatory landscape to create compliant, yet innovative, content
- Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns
- Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities
- Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables
- Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management
- Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
- Mentor and develop junior team members, fostering expertise in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution
- Review and analyze influencer and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact
- Partner with external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies
Requirements
- A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred
- Bachelor's degree in communications, public relations, marketing, or a related field preferred
- Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting
- Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices
- Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution
- Strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices
- Expertise in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization
- Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations
- Strong understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem
- A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients
- Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs
- Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment
- Curiosity and comfort with integrating AI tools into communications and workflows
- Ability to multitask and operate with flexibility while meeting tight deadlines
- Proven experience managing, mentoring, or coaching junior team members
Nice-to-have
- Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations
Benefits
- You will receive a competitive base salary and bonus opportunity
- You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
- Monthly allowance for cell phone, office equipment, etc.
- Generous PTO policy with paid maternity/paternity leave
- Transit benefits
- Professional learning and development opportunities
- Workplace flexibility
- On-site and off-site social gatherings
Compensation
- The anticipated salary range for this position, at the time of posting, is $72,000 - $83,000.
- The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company
How_to_apply
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About_company
- Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies.
- The agency is recognized for bold ideas, strategic thinking, and a culture that continually pushes what's next.
Other
- If you’re passionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you.
