Senior Media Analyst - Analytics at Spark Foundry | Chicago, IL | $73K/yr – $101K/yr

Spark Foundry

Senior Media Analyst - Analytics

Chicago, IL (On-site)

$73K/yr – $101K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the analytics spine for paid and offline media, turning data into faster optimization and future media bets.

Own KPI tracking and measurement design with Analytics Manager to improve campaign performance across channels.
Build and maintain data capture, reporting systems, and analysis workflows that inform schedules, budgets, partners, and strategies.
Translate analyses from Excel, SPSS, SAS into actionable recommendations and competitive insights to guide media decisions.

Job Description

Responsibilities

Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and key performance indicators
Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting
Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)
Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Requirements

2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media
Experience in the analysis of large data sets to develop insights and learnings (data mining)
Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Experience with statistical analysis software products and research design
Knowledge of visual techniques for data analysis and presentation
Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy
Must feel comfortable learning new systems and tools
Knowledge of web measurement technologies
Ad serving platforms (e.g. DART) and digital display campaign performance data
Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
Technical computer skills including Excel and PowerPoint
Knowledge of statistical software packages (e.g. SPSS, SAS)
Database analysis skills (eg. MS Access/SQL)
Data visualization skills a plus (e.g. Tableau)

Preferred

Data visualization skills a plus (e.g. Tableau)

Benefits

medical coverage
dental
vision
disability
401K
parantal and family care leave
family forming assistance
tuition reimbursement
flexible time off

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval