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Marketing jobs

124,053 marketing jobs

2 weeks ago

Associate Director, Product Marketing

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2 weeks ago

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All marketing roles in the US in the Information Technology industry

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10,000+ jobs

Associate Director, Product Marketing

ICIVICS INC.

Cambridge, MA (Remote)

In-houseFull-timeSenior level8+ years exp.

2 weeks ago

Associate Director, Planning

Spark Foundry

El Segundo, CA (On-site)

$97K/yr - $149K/yrAgencyFull-timeSenior level5+ years exp.

2 weeks ago

Account Supervisor

Leo New York

New York City, NY (On-site)

$75K/yr - $120K/yrAgencyFull-timeSenior level

2 weeks ago

Marketing Intern

RAM Construction Services

Plymouth, MI (On-site)

In-houseInternshipIntern/new grad

2 weeks ago

Marketing Intern

Ram Construction Services of Michigan INC

Livonia, MI (On-site)

In-houseInternshipIntern/new grad

2 weeks ago

VP of Brand

Alpha Lion

USA (Remote)

$180K/yr - $235K/yrIn-houseFull-timeSenior level

2 weeks ago

VP of Brand

Alphalion

USA (Remote)

$180K/yr - $235K/yrIn-houseFull-timeSenior level

2 weeks ago

Senior Director of Marketing & Communications

Services and Advocacy For

USA (Remote)

In-houseFull-timeSenior level10+ years exp.

2 weeks ago

Temporary Communications & Brand Contractor

Family Reach

USA (Remote)

$60/hr - $70/hrIn-houseContractIntern/new grad

2 weeks ago

Community Specialist | Hilldale

lululemon

Madison, WI (On-site)

$22/hr - $25/hrIn-houseFull-timeMid level1+ years exp.

2 weeks ago

North Carolina Community Colleges Foundation, Manager of Communications, Marketing, and Development

moss+ross

Raleigh, NC (On-site)

$75K/yr - $85K/yrIn-houseFull-timeManager3+ years exp.

2 weeks ago

Social Media and Administrative Support Coordinator

THE LIRIODENDRON FOUNDATION INC

Bel Air, MD (On-site)

$18/hr - $21/hrIn-housePart-timeEntry level

2 weeks ago

Product Marketing Manager 08 2026

Bombora

New York City, NY (Hybrid)

$130K/yr - $150K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

Account Manager, Partnership Marketing

Brooklyn Sports & Entertainment

New York City, NY (On-site)

$75K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.

2 weeks ago

Director of Growth Marketing

Milk Makeup

New York City, NY (On-site)

$140K/yr - $150K/yrIn-houseFull-timeDirector/executive

2 weeks ago

Field Team Lead

Butler/Till

Rochester, NY (Hybrid)

$66K/yr - $104K/yrAgencyFull-timeSenior level7+ years exp.

2 weeks ago

Trade Marketing Specialist

GMI Trading, LLC

New York City, NY (On-site)

$58K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

Senior Strategist

VML

Kansas City, MO (Hybrid)

$60K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.

2 weeks ago

SEO Manager

Kanbar Digital, LLC

San Diego, CA (On-site)

$65K/yr - $90K/yrAgencyFull-timeMid level3+ years exp.

2 weeks ago

Head of Growth Marketing, Consumer (Hybrid)

Enova International

Chicago, IL (Hybrid)

$120K/yr - $185K/yrIn-houseFull-timeSenior level

2 weeks ago

ICIVICS INC.

Associate Director, Product Marketing

Cambridge, MA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end product marketing and go-to-market programs, shaping positioning, audience insights, and cross-functional readiness while leading integrated campaigns and post-launch optimization.

Define GTM plans and messaging
Coordinate cross-functional readiness and performance measurement

Job Description

Responsibilities

Lead Integrated Marketing Campaigns - Develop and manage integrated marketing campaigns for major organizational priorities, including back-to-school, Constitution Day, product launches, professional learning services, custom curriculum, and other key initiatives. - Establish campaign goals, audiences, messages, calls to action, timelines, deliverables, channel plans, and measures of success. - Write and produce campaign materials, including email copy, landing-page content, digital assets, presentations, toolkits, promotional materials, and audience-facing resources. - Coordinate campaign execution across email, web, social media, paid media, events, partnerships, and other relevant channels. - Partner with channel owners, designers, agencies, contractors, and internal teams to move campaigns from planning through launch. - Manage campaign timelines, dependencies, reviews, approvals, and post-campaign evaluation. - Identify opportunities to strengthen audience engagement, product discovery, adoption, and continued use. Lead Product Marketing and Go-to-Market Execution - Develop go-to-market plans for new products, resources, features, services, and major updates. - Define target audiences, value propositions, positioning, key messages, launch plans, required materials, and measures of success. - Translate product, curriculum, and service details into clear audience benefits. - Ensure that launches are coordinated across Product, Engagement, Professional Learning, Development, Marketing, and other participating teams. - Develop launch briefs, readiness plans, messaging guides, FAQs, presentations, demonstrations, and other supporting materials. - Lead post-launch reviews and recommend changes based on campaign performance, product adoption, and audience feedback. - Support ongoing product adoption after the initial launch period. Develop Positioning and Messaging - Develop and maintain positioning, value propositions, messaging frameworks, and audience-specific product narratives. - Create messaging that clearly explains how iCivics products and services address the needs of educators and district leaders. - Ensure that messaging is accurate, consistent, useful, and grounded in audience needs. - Create the source messaging that informs campaigns, website content, presentations, training materials, and internal communications. - Review product- and service-related communications for clarity, accuracy, and audience fit. - Help clarify how individual products, resources, and services fit within the broader iCivics brand and organizational strategy. Bring Audience Insight Into Product Planning - Bring audience needs, campaign insights, positioning considerations, and go-to-market requirements into product discussions. - Partner with the Product Council to develop and maintain educator and district-leader personas and customer journeys. - Work with Product, Engagement, Professional Learning, Research, and Data teams to gather and interpret audience insights. - Help identify user needs, decision factors, barriers, questions, and opportunities throughout the customer journey. - Translate audience and campaign insights into recommendations for product messaging, launches, onboarding, and adoption. - Ensure that product marketing decisions are informed by research and data owned by the appropriate teams. Support Cross-Functional Readiness - Build strong working relationships across Product, Engagement, Professional Learning, Data, Development, and Marketing. - Ensure audience-facing teams have the information and materials needed to communicate clearly about iCivics products and services. - Develop internal talking points, presentations, FAQs, toolkits, and training materials. - Establish clear sources of truth for product positioning, messaging, launch information, and campaign plans. - Facilitate alignment when teams have different assumptions about audiences, messaging, timing, or campaign priorities. - Identify gaps, dependencies, and risks that may affect campaign or launch success. Measure and Improve Performance - Partner with Data, Product, Engagement, Development and Marketing colleagues to define campaign, launch, and adoption measures. - Track results such as awareness, engagement, conversion, product activation, adoption, repeat use, and audience feedback. - Prepare clear performance updates and post-campaign reports for teams and organizational leaders. - Use results to improve messaging, campaign strategy, audience journeys, launch planning, and future execution. - Develop repeatable campaign and product marketing processes, templates, and tools.
what_you_will_look_like_in_first_year_in_role_placeholder

Requirements

What You’ll Bring: - At least 8 years of relevant experience in product marketing, integrated marketing, campaign management, go-to-market strategy, or related work. - Experience planning and executing integrated campaigns across multiple channels. - Direct experience leading product launches or go-to-market initiatives. - Strong experience developing product positioning, value propositions, and audience-specific messaging. - Excellent writing and editing skills, with the ability to create clear and persuasive campaign content. - Experience producing campaign assets and materials in a hands-on individual contributor role. - Experience applying audience research, personas, or customer journey insights to marketing decisions. - Strong project management skills and the ability to coordinate multiple contributors, deadlines, and dependencies. - Ability to move between strategic planning and detailed execution. - Experience using quantitative and qualitative evidence to improve campaigns and marketing decisions. - Strong cross-functional communication and relationship-building skills. - Ability to work independently, identify gaps, and move work forward with limited direction.

Preferred

Preferred Experience - Experience in K-12 education, education technology, educational publishing, curriculum, professional learning, or a mission-driven nonprofit. - Knowledge of the needs and decision-making processes of K-12 teachers and district leaders. - Experience marketing both individual-user products and district-level services. - Experience working with product managers, curriculum developers, researchers, data teams, designers, and audience-facing teams. - Experience supporting digital products, educational games, instructional resources, professional learning, or custom curriculum services. - Familiarity with product marketing frameworks, integrated campaign planning, and customer journey development. - Comfort using AI and other tools responsibly to support research, planning, drafting, analysis, and workflow efficiency.

Benefits

- Health First: Medical options with $0 deductible (covered by us).
- True Flexibility: 100% remote (US) with flexible hours to fit your life.
- Abundant Rest: 5 weeks PTO + Winter Break + Summer Fridays + a guaranteed 4-day July 4th weekend.
- Family Support: 12 weeks of 100% paid parental leave.
- Growth & Connection: Annual professional development stipend and an in-person annual staff retreat to bond with your team.

ICIVICS INC.

Founded in 2009 by Supreme Court Justice Sandra Day O’Connor, iCivics is a nonpartisan organization dedicated to advancing civic learning by providing educators and students with the knowledge, skills, and resources needed to embrace and engage in our civic life together. We empower educators and lead the movement to make civic education a nationwide priority so all young people have the confidence to shape the world around them and believe in our country’s future.

Founded in 2009

Cambridge, Massachusetts, USA

101 employees (14 in marketing)

www.icivics.org

Marketing Team

Marketing Team Size

12 (12% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

479.1K

Monthly Google Ads Budget

$185.5K

Traffic Source Mix

32%

Direct

46.5%

Referral

16.6%

Social

1.2%

Paid

0.9%

Headcount Trend

Current headcount: ~101

Recent News

Frewsburg school board learns about iCivics

May 26, 2026 • Post Journal

Westfield River teacher is named a national Civic Star Challenge winner

Mar 30, 2026 • MassLive

iCivics and the Soccer Forward Foundation Announce New Collaboration to Advance Civic Learning and Community Engagement Through Sports

Mar 13, 2026 • PR Newswire

Links

www.icivics.org

X (Twitter)

Crunchbase

Responsibilities

Lead Integrated Marketing Campaigns - Develop and manage integrated marketing campaigns for major organizational priorities, including back-to-school, Constitution Day, product launches, professional learning services, custom curriculum, and other key initiatives. - Establish campaign goals, audiences, messages, calls to action, timelines, deliverables, channel plans, and measures of success. - Write and produce campaign materials, including email copy, landing-page content, digital assets, presentations, toolkits, promotional materials, and audience-facing resources. - Coordinate campaign execution across email, web, social media, paid media, events, partnerships, and other relevant channels. - Partner with channel owners, designers, agencies, contractors, and internal teams to move campaigns from planning through launch. - Manage campaign timelines, dependencies, reviews, approvals, and post-campaign evaluation. - Identify opportunities to strengthen audience engagement, product discovery, adoption, and continued use. Lead Product Marketing and Go-to-Market Execution - Develop go-to-market plans for new products, resources, features, services, and major updates. - Define target audiences, value propositions, positioning, key messages, launch plans, required materials, and measures of success. - Translate product, curriculum, and service details into clear audience benefits. - Ensure that launches are coordinated across Product, Engagement, Professional Learning, Development, Marketing, and other participating teams. - Develop launch briefs, readiness plans, messaging guides, FAQs, presentations, demonstrations, and other supporting materials. - Lead post-launch reviews and recommend changes based on campaign performance, product adoption, and audience feedback. - Support ongoing product adoption after the initial launch period. Develop Positioning and Messaging - Develop and maintain positioning, value propositions, messaging frameworks, and audience-specific product narratives. - Create messaging that clearly explains how iCivics products and services address the needs of educators and district leaders. - Ensure that messaging is accurate, consistent, useful, and grounded in audience needs. - Create the source messaging that informs campaigns, website content, presentations, training materials, and internal communications. - Review product- and service-related communications for clarity, accuracy, and audience fit. - Help clarify how individual products, resources, and services fit within the broader iCivics brand and organizational strategy. Bring Audience Insight Into Product Planning - Bring audience needs, campaign insights, positioning considerations, and go-to-market requirements into product discussions. - Partner with the Product Council to develop and maintain educator and district-leader personas and customer journeys. - Work with Product, Engagement, Professional Learning, Research, and Data teams to gather and interpret audience insights. - Help identify user needs, decision factors, barriers, questions, and opportunities throughout the customer journey. - Translate audience and campaign insights into recommendations for product messaging, launches, onboarding, and adoption. - Ensure that product marketing decisions are informed by research and data owned by the appropriate teams. Support Cross-Functional Readiness - Build strong working relationships across Product, Engagement, Professional Learning, Data, Development, and Marketing. - Ensure audience-facing teams have the information and materials needed to communicate clearly about iCivics products and services. - Develop internal talking points, presentations, FAQs, toolkits, and training materials. - Establish clear sources of truth for product positioning, messaging, launch information, and campaign plans. - Facilitate alignment when teams have different assumptions about audiences, messaging, timing, or campaign priorities. - Identify gaps, dependencies, and risks that may affect campaign or launch success. Measure and Improve Performance - Partner with Data, Product, Engagement, Development and Marketing colleagues to define campaign, launch, and adoption measures. - Track results such as awareness, engagement, conversion, product activation, adoption, repeat use, and audience feedback. - Prepare clear performance updates and post-campaign reports for teams and organizational leaders. - Use results to improve messaging, campaign strategy, audience journeys, launch planning, and future execution. - Develop repeatable campaign and product marketing processes, templates, and tools.
what_you_will_look_like_in_first_year_in_role_placeholder

Requirements

What You’ll Bring: - At least 8 years of relevant experience in product marketing, integrated marketing, campaign management, go-to-market strategy, or related work. - Experience planning and executing integrated campaigns across multiple channels. - Direct experience leading product launches or go-to-market initiatives. - Strong experience developing product positioning, value propositions, and audience-specific messaging. - Excellent writing and editing skills, with the ability to create clear and persuasive campaign content. - Experience producing campaign assets and materials in a hands-on individual contributor role. - Experience applying audience research, personas, or customer journey insights to marketing decisions. - Strong project management skills and the ability to coordinate multiple contributors, deadlines, and dependencies. - Ability to move between strategic planning and detailed execution. - Experience using quantitative and qualitative evidence to improve campaigns and marketing decisions. - Strong cross-functional communication and relationship-building skills. - Ability to work independently, identify gaps, and move work forward with limited direction.

Preferred

Preferred Experience - Experience in K-12 education, education technology, educational publishing, curriculum, professional learning, or a mission-driven nonprofit. - Knowledge of the needs and decision-making processes of K-12 teachers and district leaders. - Experience marketing both individual-user products and district-level services. - Experience working with product managers, curriculum developers, researchers, data teams, designers, and audience-facing teams. - Experience supporting digital products, educational games, instructional resources, professional learning, or custom curriculum services. - Familiarity with product marketing frameworks, integrated campaign planning, and customer journey development. - Comfort using AI and other tools responsibly to support research, planning, drafting, analysis, and workflow efficiency.

Benefits

- Health First: Medical options with $0 deductible (covered by us).
- True Flexibility: 100% remote (US) with flexible hours to fit your life.
- Abundant Rest: 5 weeks PTO + Winter Break + Summer Fridays + a guaranteed 4-day July 4th weekend.
- Family Support: 12 weeks of 100% paid parental leave.
- Growth & Connection: Annual professional development stipend and an in-person annual staff retreat to bond with your team.