Content governance: establish guidelines and review processes for clarity and consistency.
Content planning: translate strategy into briefs and actionable direction for campaigns and launches.
Team leadership and cross-functional partnership: lead writers/editors and align with Creative, Brand Ops, and channel leads.

Job Description

Responsibilities

Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.
Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.
Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.
Manage freelance writers, editors, and production partners as needed.

Bobbie

4.2 Glassdoor

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Founded in 2017

San Francisco, California, USA

337 employees (26 in marketing)

hibobbie.com

77% recommend to a friend

Traffic Signals

Monthly Visitors

424.3K

Monthly Google Ads Budget

$27

Traffic Source Mix

30.5%

Direct

59.5%

Referral

Social

3.4%

Paid

1.4%

Headcount Trend

Current headcount: ~337

Marketing Team

Marketing Team Size

20 (6% of company)

Median Career Experience

14 years

Median Tenure

2.6 years

People

Marketing Leadership

Jamie Davis

Head of Brand Operations

At the company for 2 years 7 months

Jaclyn Foster Green

Marketing Director

At the company for 1 year 2 months

Nina Amjadi

Director of Lifecycle Marketing

At the company for 3 years 4 months

Corrine Reed

Brand Copy Manager

At the company for 1 year 4 months

Funding

Total Funding

$141.5M

Last Raise

Series C, 2 years ago

Recent News

Bobbie and Meghan Trainor Launch ‘Ask For Help’ Fund to Address Moms’ Mental Health Crisis in America Following Surgeon General’s Report

Jan 9, 2025 • Business Wire

Bobbie Announces First-Ever Inflation Proof Pricing to Tackle Rising Costs Impacting American Families

Dec 12, 2024 • Business Wire

American-Made Infant Formula Company Bobbie Donates a Full Year of Formula to 500 Community Caretakers

Nov 11, 2024 • Business Wire

Responsibilities

Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.
Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.
Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.
Manage freelance writers, editors, and production partners as needed.