Own and execute the organic social strategy for two brands across all platforms, including planning, daily creation, community management, and weekly performance reviews, while adapting content based on data insights.
Own content strategy and calendar
Create and publish daily content
Read data and act on insights
Job Description
Responsibilities
Own the organic content strategy for KittySpout and DoggySpout across all social media channels.
Plan the content calendar one week ahead per brand and platform, mixing content for the existing community with content built to reach new audiences.
Create and publish every day: write the hooks and captions, shoot and edit short-form video, and design day-to-day graphics and stories.
Spot trends daily and get trend content live the same day.
Turn the creator and UGC content from our creator programs into organic posts that perform.
Run the community: comments, DMs, our Facebook group and tagged mentions.
Read the data every week and act on it: double down on what works and drop what doesn't.
Reply to all comments and DMs within 24 hours across both brands.
Plan and report: deliver a performance report every Monday and set organic KPI targets with the Influencers & Partnerships Manager.
Accountabilities – What you own and how it’s measured: Content strategy and calendar; Create and publish daily; Creator content; Community; Planning and reporting
Requirements
2+ years personally running organic social for a DTC or consumer brand – creating and publishing the content yourself, not just approving it or managing an agency
Native-level written English
Multi-brand, Multi-platform: You can run two brands across every social channel and tailor content to each instead of copying the same post everywhere
Design: You build clean, on-brand graphics and stories in Canva, Figma or similar without waiting on a designer
Hooks, Captions & Video: You write hooks that stop the scroll and shoot and edit short-form video to a solid standard
Trend Spotting: You're on TikTok and Instagram every day and spot trends before they peak
Data-driven: You read saves, shares, reach and engagement and change what you make because of it
Time Zone: Overlap with the US and Canada, where most of our audience is
No issue working overtime or on the weekends if needed
Excellent cultural fit as per our values above
Preferred
Bonus points: pet, home or wellness brand experience; working with creators or UGC.
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