Own and lead a marketing science team delivering metrics, automation, and strategy across programmatic media, attribution, data products, and reporting; partner cross-functionally to optimize campaigns and governance.

Job Description

Responsibilities

Lead a team of 10+, while fostering a culture of innovation, collaboration, and continuous learning.
Oversee the recruitment, training, and development of marketing science talent.
Follow all company and team guidelines and processes regarding talent management and team goal setting, tracking, and attainment.
Build/maintain strong relationships with data, engineering, finance, and other team leaders in and outside of marketing.
Collaborate cross-functionally to provide consistent, reliable metrics, support decision-making, and guide strategic planning.
Communicate plans effectively and secure enterprise alignment for initiatives.
Responsible for programmatic media, optimizing audience strategy for effective marketing campaigns, and developing optimization feedback loops from program data.
Develop new data product capabilities to automate workflows that power programmatic media and data collection.
Develop customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experience.
Drive marketing automation around customer lifecycle touchpoints to enhance customer insights and business predictions for Next Best Actioning.

Requirements

Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science).
20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools
Strong knowledge of statistics for marketing data interpretation and modeling.
Experience in pipeline management to ensure data flow and integrity.
Proficiency in data visualizations to effectively communicate marketing insights.
Strong leadership skills with the ability to inspire and guide a marketing science team.
Exceptional verbal and written communication skills, with ability to find truth through data and use that understanding to drive organizational alignment from within marketing.
Willingness to travel as needed to meet marketing goals

Preferred

Tech-driven Healthcare and/or Retail experience a plus.

Benefits

medical, dental, and vision insurance
401(k) with a company match
an ESPP
unlimited vacation
13 paid holidays
72 hours of sick leave
mental wellness and financial wellness programs
fertility benefits
generous parental leave
pet insurance

GoodRx

3.7 Glassdoor

We believe everyone deserves affordable and convenient healthcare.Our mission is to build better ways for people to find the right care at the best price. Our technology gives all Americans — regardless of income or insurance status — the knowledge, choice, and care they need to stay healthy.GoodRx supports all Americans with their healthcare challenges.Since 2011, we’ve helped Americans save over $35 billion on prescriptions via savings cards, our website, and the GoodRx app, which is one of the most downloaded medical apps on both the Google Play and Apple App Store.We’re a customer-first company. That means making sure all our products and features are built around you. This approach guides how we operate, make decisions across our businesses, and work on new ideas for our customers.In 2021, an estimated 46 million U.S. adults were not able to afford needed care. We’re working to narrow this access gap. We have saved Americans over $30 billion on their medications.

Founded in 2011

Santa Monica, California, USA

1.1K employees (247 in marketing)

www.goodrx.com

67% recommend to a friend

69% CEO approval

Traffic Signals

Monthly Visitors

22.5M

Monthly Google Ads Budget

$1.3M

Traffic Source Mix

68.1%

Direct

27.2%

Referral

2.8%

Social

Paid

0.8%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size

203 (18% of company)

Median Career Experience

15 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Grace Shilton

Director, Brand Strategy and Creative Marketing

At the company for 1 year 4 months

Funding

Total Funding

$910.3M

Last Raise

$100M

Private Equity, 6 years ago

Funding History

Sep 2020
Private Equity • $100M
May 2020
Private Equity • $60M
Feb 2019
Private Equity

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