Drive end-to-end customer marketing and launch enablement for Anthropic’s product launches, coordinating beta programs, customer storytelling, and cross-functional go-to-market activities.

Own end-to-end responsibilities for launches, including customer selection, onboarding, feedback, and activation.
Must-have: 8+ years in customer or product marketing with B2B SaaS launches.
Standout: Strong cross-functional coordination across Product, Sales, Marketing, and Communications.

Job Description

Responsibilities

Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
Manage our early access program end-to-end from a customer marketing perspective—coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM—setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans
Define what great looks like across your programs—set benchmarks for customer participation in early model testing, events, and analyst engagements, and track progress against them

Requirements

8+ years of experience in customer marketing, product marketing, or a role that blended both—ideally in B2B SaaS or enterprise technology
Experience running early access, beta, or customer preview programs tied to product launches
Strong cross-functional coordination skills—you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
Experience building and managing customer reference programs or pipelines
A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
Comfort working with analyst relations—you've prepped customers for briefings or participated in AR programs before
Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Preferred

Experience with customer advisory boards (CABs) or structured community programs
Background in the AI/ML ecosystem, particularly developer tools and infrastructure
Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
Experience coordinating co-marketing efforts with cloud service providers or technology partners
A product sense—you naturally think about how customer feedback should influence roadmap and positioning

Benefits

competitive compensation and benefits
optional equity donation matching
generous vacation and parental leave
flexible working hours
a lovely office space in which to collaborate with colleagues

Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021

3K employees (168 in marketing)

www.anthropic.com

82% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors

11.6M

Monthly Google Ads Budget

$175.7K

Traffic Source Mix

38.4%

Direct

48.7%

Referral

11.3%

Social

1.2%

Paid

0.4%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size

130 (4% of company)

Median Career Experience

14 years

Median Tenure

1.1 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$63.7B

Last Raise

$30B

Series G, 1 months ago

Funding History

Feb 2026
Series G • $30B
Sep 2025
Series F • $13B
May 2025
Debt Financing • $2.5B

Recent News

Claude now available in Microsoft Foundry and Microsoft 365 Copilot

Nov 18, 2025 • Anthropic

Microsoft, NVIDIA and Anthropic announce strategic partnerships

Nov 18, 2025 • The Official Microsoft Blog

Anthropic partners with Rwandan Government and ALX to bring AI education to hundreds of thousands of learners across Africa

Nov 17, 2025 • Anthropic

Responsibilities

Support Anthropic launches end-to-end: customer selection, onboarding, feedback collection, and activation for launches
Manage our early access program end-to-end from a customer marketing perspective—coordinating co-marketing moments, collecting customer proof points during the program, and ensuring participants are set up to share via their own channels when the launch goes live
Work with Sales and Customer Marketing segment leads to build and maintain customer tiering and tracking in CRM—setting up automated triggers so we know when a customer hits a milestone that unlocks new engagement opportunities
Manage customer events programming end-to-end: selecting the right customers and speakers, building out session content with Customer Marketing segment leads, prepping speakers, and acting as the customer point of contact day-of
Support analyst relations efforts by identifying and preparing customers for analyst briefings and inquiry calls
Build and maintain voice-of-the-customer programs that channel structured feedback to Product teams, surfacing what customers need, what's working, and what isn't
Coordinate across Sales, Product, PMM, Events, Creative, and Communications to align customer storytelling with launch timelines and go-to-market plans
Define what great looks like across your programs—set benchmarks for customer participation in early model testing, events, and analyst engagements, and track progress against them

Requirements

8+ years of experience in customer marketing, product marketing, or a role that blended both—ideally in B2B SaaS or enterprise technology
Experience running early access, beta, or customer preview programs tied to product launches
Strong cross-functional coordination skills—you've worked across Product, Sales, Marketing, and Comms and know how to keep everyone aligned without formal authority
Excellent storytelling and writing skills, with the ability to translate technical customer outcomes into clear, compelling narratives
Experience building and managing customer reference programs or pipelines
A track record of working closely with product teams, whether through structured feedback programs, advisory boards, or embedded partnerships
Comfort working with analyst relations—you've prepped customers for briefings or participated in AR programs before
Strong project management instincts; you can juggle multiple launches, events, and programs simultaneously without dropping things
A genuine interest in understanding what customers are building and why, not just capturing a quote and moving on

Preferred

Experience with customer advisory boards (CABs) or structured community programs
Background in the AI/ML ecosystem, particularly developer tools and infrastructure
Familiarity with analyst relations firms and processes (Gartner, Forrester, IDC, etc.)
Experience coordinating co-marketing efforts with cloud service providers or technology partners
A product sense—you naturally think about how customer feedback should influence roadmap and positioning

Benefits

competitive compensation and benefits
optional equity donation matching
generous vacation and parental leave
flexible working hours
a lovely office space in which to collaborate with colleagues

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Anthropic

Recent Ads

Traffic Signals

Headcount Trend

Marketing Team

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Founders / CEO

HR / Recruitment

Marketing Leadership

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Recent News

All marketing roles in the US

All marketing roles in the US

Customer Marketing Program Manager

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Communications Manager, Claude Code

Communications Lead, The Anthropic Institute

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Customer Marketing Program Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Anthropic

Recent Ads

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Recent News