Lead Claude's marketing strategy and cross-functional growth initiatives across markets, with budget ownership and executive-level storytelling.

Responsibilities

• Define and own the comprehensive marketing strategy driving business outcomes for Claude
• Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making
• Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety
• Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments
• Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features
• Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies
• Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities
• Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments
• Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance
• Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities
• Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies

Requirements

• 15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel
• Proven track record of building and scaling high-performing marketing teams at fast growth technology companies
• Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets
• Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions
• Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans
• Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization
• Experience marketing complex, technical products to both consumer and enterprise audiences
• Track record of driving business results in competitive, rapidly evolving markets
• Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights
• Proven ability to manage significant budgets and optimize resource allocation

Preferred

• Experience marketing AI, machine learning, or other emerging technology products
• Understanding of the AI safety landscape and experience communicating about responsible AI development
• Background in consumer technology products with large-scale adoption
• Experience working with or advising executive leadership and boards
• Expertise in leveraging AI and emerging technologies within marketing operations
• Previous experience at companies that balanced mission-driven work with commercial success

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.