Events Lead, Brand

San Francisco, CA (Hybrid)

$320K/yr – $400K/yrSenior Level15+ years expFull time

Posted 4 months ago

Job Summary

Lead and scale Anthropic's brand events to boost unaided awareness and establish AI mindshare.

  • Own end-to-end brand events from concept to post-event analysis.
  • Must-have: 15+ years in event marketing or brand activations
  • Standout: Proven ability to build scalable event playbooks and multi-event programs

Job Description

Responsibilities

  • Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare
  • Manage a team of full time and contracted employees
  • Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
  • Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces
  • Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development
  • Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies
  • Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows
  • Develop and manage relationships with external production agencies, venue partners, and experiential design firms
  • Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
  • Manage event budgets and timelines, balancing creative ambition with operational rigor

Requirements

  • Have 15+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
  • Have a strong portfolio of brand events that demonstrate your ability to translate a company's values and positioning into memorable, on-brand experiences
  • Have extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on-site execution, and post-event measurement
  • Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
  • Have a demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs
  • Are an excellent communicator who can articulate creative vision to both internal leadership and external production partners
  • Can balance creative ambition with budget discipline and operational precision
  • Have experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks
  • Have experience with people management and can run a team
  • Are comfortable with significant travel (estimated 30-40%) to support on-site event execution

Nice to Have

  • Experience producing events in the technology, AI, or enterprise software space
  • Background in spatial design, experiential production, or brand architecture
  • Experience working with policy, government, or academic audiences on thought leadership events
  • Familiarity with event technology platforms and digital/hybrid event production
  • Track record of producing events that have driven measurable brand awareness or sentiment outcomes
  • Experience developing and managing partner event programs or co-branded activations
  • Comfort operating in fast-paced, rapidly evolving environments where priorities can shift quickly

Benefits

  • competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues
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Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

Salaries

Posted range

$320K/yr – $400K/yr

Taken straight from the job posting.

See all Anthropic salaries

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

Recent Ads

Traffic Signals

Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

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Events Lead, Brand

Anthropic · San Francisco, CA · Hybrid