Responsibilities

• Define and own the Enterprise Marketing measurement framework, targets, and reporting, covering the full funnel from top-of-funnel demand through pipeline influence and closed-won attribution.
• Build and maintain core analytics infrastructure (data models, attribution logic, dashboards) in partnership with Revenue Operations and Data Science, ensuring marketing and sales alignment on key metrics.
• Serve as the primary operating partner to Finance, HR, and Recruiting, leading budget tracking, headcount planning, vendor management, and the organizational rhythms.
• Partner with marketing leadership on annual and quarterly planning, resource allocation, and performance reviews.
• Establish the operating cadence for the organization (QBRs, pipeline reviews, program retros) and drive the preparation needed to make these forums decision-useful.
• Lead the identification of high-leverage workflows to automate, partnering with the central GTM AI team on implementation and measuring productivity gains.
• Build and manage the Marketing Operations, Demand Analytics, and MarTech team, setting a high bar for analytical rigor and business partnership.
• Drive cross-functional alignment on shared definitions, tooling, and a single source of truth for marketing performance across the broader Marketing organization and with Revenue Operations.
• Conduct strategic analyses to inform key organizational decisions, such as resource deployment, coverage ratios, and campaign capacity planning.