Responsibilities

• Deep dive into marketing performance data to provide insights to marketing leaders and influence the company's marketing strategy
• Define core marketing metrics that measure the team's success. Set goals, monitor performance, and develop actionable reporting for campaigns and channels
• Identify and size opportunities to improve marketing effectiveness, influencing marketing roadmap through your insights and recommendations on audience targeting, channel optimization, and messaging effectiveness
• Develop hypotheses on marketing initiatives, design experiments or causal inference studies, analyze the results, and make recommendations based on impact to key metrics
• Build a data-driven marketing culture from the ground up by establishing foundational marketing analytics best practices and making marketing data more accessible across the company

Requirements

• 6+ years of experience in data science or analytics roles, preferably in a marketing or customer acquisition context
• 3+ years of experience deeply embedded in Marketing teams, turning marketing data into concise and insightful analysis that drives business outcomes
• Experienced in measuring different types of marketing activities, have a holistic view of how different programs are supporting each other (e.g. brand & growth, consumer & enterprise)
• Solid technical skills in experimentation and causal inference to measure the incrementality of the spend
• Experience in building user segmentation to inform marketing strategies
• Education requirements: We require at least a Bachelor\'s degree in a related field or equivalent experience
• Familiarity with both B2C and B2B/Enterprise marketing analytics
• A bias for action and urgency, not letting perfect be the enemy of the effective
• A strong disposition to thrive in ambiguity, taking initiative to create clarity and forward progress
• A deep curiosity and energy for pulling the thread on hard questions about customer behavior and marketing performance
• Highly effective written communication and presentation skills, with ability to translate complex analyses into actionable marketing insights

Benefits

• Anthropic is headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.