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Marketing jobs

37 marketing jobs

3 days ago

Director, Subscriber Growth Strategy

USA TODAY Co.

USA (Remote)Full time$130K/yr – $143K/yr

2 weeks ago

Digital Marketing Automotive Account Executive

USA TODAY Co.

Houston, TX (Unknown)Full time$60K/yr – $70K/yr

2 weeks ago

Digital Marketing Automotive Account Executive

USA TODAY Co.

Katy, TX (On-site)Full time$60K/yr – $70K/yr

4 weeks ago

Digital Paid Meida Account Manager

USA TODAY Co.

USA (Remote)Full time

4 weeks ago

Account Executive - Recruitment Marketing

USA TODAY Co.

Hermitage, PA (Remote)Full time

4 weeks ago

Development Writer/Content Creator - Content Monetization Team

USA TODAY Co.

USA (Remote)$51K/yr – $79K/yr

4 weeks ago

Social Advertising Manager

USA TODAY Co.

USA (Remote)

4 weeks ago

Social Advertising Manager

USA TODAY Co.

USA (Remote)Full time$60K/yr – $80K/yr

4 weeks ago

Sr. Search Strategist

USA TODAY Co.

USA (Remote)Full time$70K/yr – $85K/yr

5 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)

5 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)Full time

5 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)Full time$45K/yr – $70K/yr

5 weeks ago

Direct Mail Subject Matter Expert

USA TODAY Co.

USA (Remote)Full time

5 weeks ago

Revenue Content Specialist

USA TODAY Co.

USA (Remote)Full time$75K/yr – $80K/yr

6 weeks ago

Account Executive, Automotive Marketing

USA TODAY Co.

Houston, TX (On-site)Full time$60K/yr – $70K/yr

6 weeks ago

Paid Media Optimization Strategist - Client Success

USA TODAY Co.

USA (Remote)Full time$45K/yr – $70K/yr

6 weeks ago

Multimedia Content Creator, Sports Internship, Milwaukee, Wisconsin

USA TODAY Co.

Milwaukee, WI (On-site)Internship

2 months ago

Digital Search and Display Account Manager - Client Success

USA TODAY Co.

USA (Remote)Full time$45K/yr – $55K/yr

2 months ago

National Account Executive- Programmatic

USA TODAY Co.

Los Angeles, CA (Remote)Full time$95K/yr – $105K/yr

2 months ago

Social Media Contributor - Event Production

USA TODAY Co.

USA (Remote)Full time$40K/yr – $50K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

37 jobs

Director, Subscriber Growth Strategy

USA TODAY Co.

USA (Remote)

$130K/yr - $143K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 days ago

Digital Marketing Automotive Account Executive

USA TODAY Co.

Houston, TX (Unknown)

$60K/yr - $70K/yrIn-houseFull-timeMid level5+ years exp.

2 weeks ago

Digital Marketing Automotive Account Executive

USA TODAY Co.

Katy, TX (On-site)

$60K/yr - $70K/yrIn-houseFull-timeSenior level5+ years exp.

2 weeks ago

Digital Paid Meida Account Manager

USA TODAY Co.

USA (Remote)

$93K/yr - $109K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

4 weeks ago

Account Executive - Recruitment Marketing

USA TODAY Co.

Hermitage, PA (Remote)

In-houseFull-timeMid level

4 weeks ago

Development Writer/Content Creator - Content Monetization Team

USA TODAY Co.

USA (Remote)

$51K/yr - $79K/yrIn-houseMid level

4 weeks ago

Social Advertising Manager

USA TODAY Co.

USA (Remote)

$89K/yr - $109K/yr (Est.)In-houseSenior level

4 weeks ago

Social Advertising Manager

USA TODAY Co.

USA (Remote)

$60K/yr - $80K/yrIn-houseFull-timeMid level

4 weeks ago

Sr. Search Strategist

USA TODAY Co.

USA (Remote)

$70K/yr - $85K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)

$84K/yr - $108K/yr (Est.)In-houseMid level3+ years exp.

5 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)

$84K/yr - $108K/yr (Est.)In-houseFull-timeMid level3+ years exp.

5 weeks ago

Paid Media Strategist - PPC & SEO Client Success

USA TODAY Co.

USA (Remote)

$45K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.

5 weeks ago

Direct Mail Subject Matter Expert

USA TODAY Co.

USA (Remote)

In-houseFull-timeMid level

5 weeks ago

Revenue Content Specialist

USA TODAY Co.

USA (Remote)

$75K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.

5 weeks ago

Account Executive, Automotive Marketing

USA TODAY Co.

Houston, TX (On-site)

$60K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.

6 weeks ago

Paid Media Optimization Strategist - Client Success

USA TODAY Co.

USA (Remote)

$45K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.

6 weeks ago

Multimedia Content Creator, Sports Internship, Milwaukee, Wisconsin

USA TODAY Co.

Milwaukee, WI (On-site)

In-houseInternshipIntern/new grad

6 weeks ago

Digital Search and Display Account Manager - Client Success

USA TODAY Co.

USA (Remote)

$45K/yr - $55K/yrIn-houseFull-timeMid level

2 months ago

National Account Executive- Programmatic

USA TODAY Co.

Los Angeles, CA (Remote)

$95K/yr - $105K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

Social Media Contributor - Event Production

USA TODAY Co.

USA (Remote)

$40K/yr - $50K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

USA TODAY Co.

Director, Subscriber Growth Strategy

USA (Remote)

$130K/yr – $143K/yrDirector/Executive10+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the enterprise subscriber growth strategy across paid, email, onsite, and app, guiding experimentation, lifecycle personalization, and cross-functional collaboration to drive acquisition, conversion, and long-term value.

Own multi-channel subscriber growth strategy and performance
Lead cross-functional initiatives with Product, Analytics, and Finance

Job Description

Responsibilities

Subscriber Acquisition Strategy and Performance Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives
Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value
Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities
Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth
Conversion Optimization & Paywall Strategy Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences
Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value
Lifecycle Growth & Personalization Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential
Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences
Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes
Experimentation & Testing Leadership Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs

Requirements

10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business
4+ years leading and developing high-performing teams
Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing
Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV)
Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy
Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau
Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools)
Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization

USA TODAY Co.

3.3 Glassdoor

USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982

McLean, Virginia, USA

2.9K employees (977 in marketing)

www.usatoday.com

47% recommend to a friend

35% CEO approval

Traffic Signals

Monthly Visitors

134.6M

Monthly Google Ads Budget

$10.9K

Traffic Source Mix

42.7%

Direct

48.9%

Referral

5.2%

Social

2.6%

Paid

0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size

763 (26% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Director, Subscriber Growth Strategy

Digital Marketing Automotive Account Executive

Digital Marketing Automotive Account Executive

Digital Paid Meida Account Manager

Account Executive - Recruitment Marketing

Development Writer/Content Creator - Content Monetization Team

Social Advertising Manager

Social Advertising Manager

Sr. Search Strategist

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Direct Mail Subject Matter Expert

Revenue Content Specialist

Account Executive, Automotive Marketing

Paid Media Optimization Strategist - Client Success

Multimedia Content Creator, Sports Internship, Milwaukee, Wisconsin

Digital Search and Display Account Manager - Client Success

National Account Executive- Programmatic

Social Media Contributor - Event Production

All marketing roles in the US

All marketing roles in the US

Director, Subscriber Growth Strategy

Digital Marketing Automotive Account Executive

Digital Marketing Automotive Account Executive

Digital Paid Meida Account Manager

Account Executive - Recruitment Marketing

Development Writer/Content Creator - Content Monetization Team

Social Advertising Manager

Social Advertising Manager

Sr. Search Strategist

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Direct Mail Subject Matter Expert

Revenue Content Specialist

Account Executive, Automotive Marketing

Paid Media Optimization Strategist - Client Success

Multimedia Content Creator, Sports Internship, Milwaukee, Wisconsin

Digital Search and Display Account Manager - Client Success

National Account Executive- Programmatic

Social Media Contributor - Event Production

Director, Subscriber Growth Strategy

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

USA TODAY Co.

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Director, Subscriber Growth Strategy

Digital Marketing Automotive Account Executive

Digital Marketing Automotive Account Executive

Digital Paid Meida Account Manager

Account Executive - Recruitment Marketing

Development Writer/Content Creator - Content Monetization Team

Social Advertising Manager

Social Advertising Manager

Sr. Search Strategist

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist - PPC & SEO Client Success

Direct Mail Subject Matter Expert

Revenue Content Specialist

Account Executive, Automotive Marketing

Paid Media Optimization Strategist - Client Success

Multimedia Content Creator, Sports Internship, Milwaukee, Wisconsin

Digital Search and Display Account Manager - Client Success

National Account Executive- Programmatic

Social Media Contributor - Event Production

Director, Subscriber Growth Strategy

Top 1% of applicants do these two things.

Job Summary

Job Description