Responsibilities

• Curate and program the USA TODAY Sports homepage and craft app alerts to showcase timely, relevant, and high-performing content.
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Sports audiences, including video.
• Curate and/or write our USA TODAY Sports newsletters, deepening 1:1 connection with our audience.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments and AMAs.
• Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed.
• Assist with optimization of on-site content for discoverability.
• Experiment with emerging platforms and tools to further accelerate our audience growth.
• Help with live coverage for breaking news and tentpole events.

Requirements

• Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience.
• 3+ years of experience, preferably in a digitally-focused news organization. Journalism experience or education is mandatory, as is sports specific experience.
• Experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum.
• Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices.
• Ability to multitask and excel under deadline pressure, using time efficiently.
• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus.
• Technical Specifications:
• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus.
• Expertise creating content on TikTok, YouTube and Instagram is required at a minimum.
• Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more.