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12 marketing jobs

Happen Bank logo
2 weeks ago

Product Marketing Manager, New Initiatives

Happen Bank

San Francisco, CA (Hybrid)Full time$135K/yr – $159K/yr
Happen Bank logo
7 weeks ago

Sr Organic Growth Manager

Happen Bank

San Francisco, CA (Hybrid)Full time$156K/yr – $183K/yr
Happen Bank logo
2 months ago

Sr Marketing Automation Analyst

Happen Bank

San Francisco, CA (Hybrid)Full time$109K/yr – $128K/yr
Happen Bank logo
2 months ago

Partner Marketing Manager

Happen Bank

San Francisco, CA (Hybrid)Full time$115K/yr – $141K/yr
Happen Bank logo
2 months ago

Sr Product Manager, Marketing Data & AI

Happen Bank

San Francisco, CA (Hybrid)Full time$176K/yr – $207K/yr
Happen Bank logo
2 months ago

Sr Product Manager, Marketing Data & AI

Happen Bank

San Francisco, CA (Hybrid)Full time$176K/yr – $207K/yr
Happen Bank logo
2 months ago

Sr Digital Marketing Analyst

Happen Bank

San Francisco, CA (Hybrid)Full time$109K/yr – $125K/yr
Happen Bank logo
2 months ago

Sr Manager, Lifecycle & Growth Marketing

Happen Bank

San Francisco, CA (Hybrid)Full time$183K/yr – $215K/yr
Happen Bank logo
2 months ago

Sr Web & Organic Growth Manager

Happen Bank

San Francisco, CA (Hybrid)Full time$156K/yr – $183K/yr
Happen Bank logo
2 months ago

Sr Manager, Lifecycle Marketing

Happen Bank

San Francisco, CA (Hybrid)Full time$183K/yr – $215K/yr
Happen Bank logo
3 months ago

Product Marketing Manager

Happen Bank

San Francisco, CA (Hybrid)Full time$135K/yr – $159K/yr
Happen Bank logo
3 months ago

Corporate Communications Specialist

Happen Bank

San Francisco, CA (Hybrid)Full time$70K/yr – $82K/yr

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12 jobs
Happen Bank logo

Product Marketing Manager, New Initiatives

Happen Bank

San Francisco, CA (Hybrid)

$135K/yr - $159K/yrIn-houseFull-timeMid level4+ years exp.
2 weeks ago
Happen Bank logo

Sr Organic Growth Manager

Happen Bank

San Francisco, CA (Hybrid)

$156K/yr - $183K/yrIn-houseFull-timeSenior level6+ years exp.
7 weeks ago
Happen Bank logo

Sr Marketing Automation Analyst

Happen Bank

San Francisco, CA (Hybrid)

$109K/yr - $128K/yrIn-houseFull-timeSenior level2+ years exp.
2 months ago
Happen Bank logo

Partner Marketing Manager

Happen Bank

San Francisco, CA (Hybrid)

$115K/yr - $141K/yrIn-houseFull-timeMid level4+ years exp.
2 months ago
Happen Bank logo

Sr Product Manager, Marketing Data & AI

Happen Bank

San Francisco, CA (Hybrid)

$176K/yr - $207K/yrIn-houseFull-timeSenior level6+ years exp.
2 months ago
Happen Bank logo

Sr Product Manager, Marketing Data & AI

Happen Bank

San Francisco, CA (Hybrid)

$176K/yr - $207K/yrIn-houseFull-timeSenior level6+ years exp.
2 months ago
Happen Bank logo

Sr Digital Marketing Analyst

Happen Bank

San Francisco, CA (Hybrid)

$109K/yr - $125K/yrIn-houseFull-timeSenior level2+ years exp.
2 months ago
Happen Bank logo

Sr Manager, Lifecycle & Growth Marketing

Happen Bank

San Francisco, CA (Hybrid)

$183K/yr - $215K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago
Happen Bank logo

Sr Web & Organic Growth Manager

Happen Bank

San Francisco, CA (Hybrid)

$156K/yr - $183K/yrIn-houseFull-timeSenior level6+ years exp.
2 months ago
Happen Bank logo

Sr Manager, Lifecycle Marketing

Happen Bank

San Francisco, CA (Hybrid)

$183K/yr - $215K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago
Happen Bank logo

Product Marketing Manager

Happen Bank

San Francisco, CA (Hybrid)

$135K/yr - $159K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
Happen Bank logo

Corporate Communications Specialist

Happen Bank

San Francisco, CA (Hybrid)

$70K/yr - $82K/yrIn-houseFull-timeMid level1+ years exp.
3 months ago
Happen Bank logo
Happen Bank

Product Marketing Manager, New Initiatives

San Francisco, CA (Hybrid)

$135K/yr – $159K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own go-to-market and messaging for new lending products, lead launches from concept to market, and collaborate across Analytics, Product, Marketing, and Compliance to optimize campaigns and measure impact. AI-enabled analysis and customer insights inform decisions and drive growth.

  • Own product positioning, messaging, and segmentation
  • Lead product launches from concept to go-to-market
  • Collaborate across Analytics, Product, Marketing, Research, Compliance, Legal, and Marketing to drive strategy and measurement

Job Description

Responsibilities

  • Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
  • Take new products and features from 0 to 1, from market sizing through go-to-market execution and launch
  • Partner with Analytics to define success metrics ahead of launch and track performance against them post-launch
  • Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
  • Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market
  • Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
  • Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
  • Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work

Requirements

  • 4+ years of product marketing experience, bachelor's degree in a related field; or equivalent work experience
  • Experience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketing
  • Experience taking products from concept to launch in ambiguous, fast-moving environments
  • Strong analytical and customer research skills with the ability to turn insights into clear, independent business recommendations
  • Experience collaborating across multiple functions and influencing stakeholders without direct authority
  • Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
  • You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you're thoughtful about accuracy and data sensitivity
  • You use AI to accelerate content development, audience analysis, and campaign optimization, and you're discerning about where editorial judgment still belongs to a human
  • You take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedback

Preferred

  • Experience with paid media platforms and lifecycle or CRM marketing tools such as Braze or Iterable
  • Expertise with A/B testing and experimentation platforms
  • MBA or equivalent

Benefits

  • We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
Happen Bank logo

Happen Bank

We started as LendingClub. Twenty years later, we’re Happen Bank: a digital bank built for people who know that real life doesn't leave room for banking complexity. Five million members strong, we deliver award-winning products that help people keep more of what they earn, earn more on what they save, and take real steps toward achieving their goals. Progress isn’t incidental to what we do. It’s the whole point. We relentlessly pursue banking innovation that turns intention into action, action into momentum, and momentum into meaningful progress — for our members and every person on our team.

San Francisco, California, USA
160 employees (6 in marketing)
www.happen.com

Salaries

Posted range

$135K/yr – $159K/yr

Taken straight from the job posting.

See all Happen Bank salaries

Marketing Team

Marketing Team Size
6 (4% of company)
Median Career Experience
15 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

Scott Sanborn
Scott Sanborn
CEO
At the company for 16 years 5 months

HR / Recruitment

Tina Wilson
Tina Wilson
Chief People Officer
At the company for 10 years 11 months

Marketing Leadership

James Cho
James Cho
VP, Growth & Product Marketing
At the company for 1 year 2 months
Aarthi Shivakumar
Aarthi Shivakumar
Senior Director, Head of Brand & Creative Strategy
At the company for 3 years 7 months
Bianca T.
Bianca T.
Senior Marketing Manager, Program Management
At the company for 1 year 4 months
Tricia T.
Tricia T.
Marketing Manager
At the company for 1 year 7 months

Headcount Trend

Current headcount: ~160

Recent News

EXCLUSIVE: LendingClub CEO Explains Why Happen Bank Rebrand Puts Company In SoFi’s Lane
Jun 26, 2026 • Stocktwits
Happen Bank completes rebrand; switches stock listing
Jun 25, 2026 • American Banker
How Investors May Respond To Happen (HAPN) Unifying Its Brand Around a Digital-First Bank Launch
Jun 24, 2026 • Yahoo Finance
Happen Bank Personal Loans Review: Pros, Cons & Verdict
Jun 23, 2026 • Forbes
LendingClub Rebrands to Happen Bank: A New Era for Digital-First Banking and Nasdaq Trading
Jun 22, 2026 • FF News
Happen Sheds LendingClub Name and Launches on Nasdaq
Jun 22, 2026 • PYMNTS.com
LendingClub rebrands as Happen Bank, begins Nasdaq trading
Jun 22, 2026 • Investing.com
LendingClub Officially Becomes Happen Bank, Marking a New Chapter for the Digital-First Bank
Jun 22, 2026 • Moomoo
LendingClub Nasdaq Move And Happen Rebrand Reframe Digital Bank Story
Jun 5, 2026 • Yahoo Finance
F.B.I. Kills Suspect Who Held 10 Hostages Overnight in California
Jun 3, 2026 • The New York Times
LendingClub to Transfer Listing to Nasdaq; New Ticker Symbol "HAPN" to Reflect the Launch of Happen Bank
Jun 2, 2026 • PR Newswire
Lendingclub To Transfer Listing To Nasdaq New Ticker Symbol "Hapn" To Reflect The Launch Of Happen Bank
Jun 2, 2026 • TradingView
LendingClub (LC) Is Up 17.7% After Earnings Beat And Happen Bank Rebrand Plan - Has The Bull Case Changed?
Jun 1, 2026 • Yahoo Finance
LendingClub Rebrands To Happen Bank While Shares Trade Below Targets
May 29, 2026 • simplywall.st
LendingClub Rebrand To Happen Bank Puts Digital Banking Focus In View
May 29, 2026 • Yahoo Finance

Links

www.happen.comLinkedIn