Regional Marketing Leader
Risk Strategies
USA (Remote)
$90K/yr - $110K/yrIn-houseFull-timeSenior level7+ years exp.
3 days ago
Zone Retailer Marketing Manager (DFW Zone)
Coppell, TX (On-site)
$118K/yr – $145K/yrSenior Level6+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the zone marketing collaboration with DSMs and retailers, guiding program activation, budget management, and event delivery to drive Love Promise and Relationship/Owner programs.
- Zone Activation and Retailer Engagement: drive enrollment, activation, and aligned marketing efforts with retailers.
- Budgeting & Partnerships: manage RDF, SAF, and events while coordinating with regional and national teams.
- Messaging, Merchandising, and Event Execution: ensure zone communications and in-store plans align with Subaru strategy and key partners.
Job Description
Responsibilities
- Liaison & Programs: Serve as the communication bridge for Marketing initiatives, Sales, and Incentives programs between DSMs and zone retailers.
- Retailer Engagement: Own enrollment and ongoing participation in Love Promise and Relationship/Owner programs, directing retailers on activation and marketing efforts.
- Zone Marketing Guidance: Translate Marketing resources and zone intelligence to District Managers and support partners (Carmichael Lynch, Dealer.com, Shift Digital, Care Connect).
- Budget & Incentives: Manage zone budgets for RDF incentives, media spend, promotions, and selling expenses, coordinating with regional and national programs.
- Advertising Fund & Plans: Guide SAF usage and help retailers build Love Promise plans with promotional planning.
- Messaging & Merchandising: Advise on retailer marketing messaging, channels, and POP merchandising aligned to Subaru strategy.
- Event Activation: Plan, budget, staff, and execute zone marketing events and activations.
- Partnership Execution: Collaborate with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams on initiatives.
- Cross-Functional Coordination: Ensure alignment across zones, retailers, and marketing support teams through on-site guidance.
Subaru of America
The Subaru Family, by our definition, goes far beyond our family of products. It includes one of our greatest assets – our employees – as well as our Subaru family of owners, retailers, and business and community partners. We treat each other like family because we are family. Since the early days of the company, we have worked to create a culture where employees are encouraged to be themselves and are supported by everyone around them.The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.Our Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Traffic Signals
Monthly Visitors
15.3M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
58.6%
Direct
32.7%
Referral
5.6%
Social
1%
Paid
2.1%
Headcount Trend
Current headcount: ~4K
Marketing Team
Marketing Team Size
153 (4% of company)
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Rob Font
Vice President, Digital Customer Experience & Marketing Analytics
At the company for 16 years 5 months
Alan Bethke
Senior Vice President, Marketing
At the company for 23 years
Vaughn Brown, SHRM-CP
Head of Talent Acquisition
At the company for 3 years 10 months
Kerry Shepski
Associate Director - Marketing Operations
At the company for 8 years 1 month
