Zappos Email Marketing Manager, Zappos at Amazon.com | Madison, WI | $87K/yr – $152K/yr

Zappos Email Marketing Manager, Zappos

Madison, WI (Unknown)

$87K/yr – $152K/yrMid Level4+ years expFull time

Posted 9 months ago

Drive end-to-end lifecycle email and push campaigns as an Email Marketing Manager, leading cross-functional execution and optimization.

Own end-to-end lifecycle campaigns across planning, content, QA, deployment, and performance analysis.
Must-have: 4+ years of data-driven marketing experience with cross-functional teams.
Standout: Proven ability to personalize at scale using segmentation and CRM tools.

Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
Drive personalization and segmentation initiatives in partnership with the CRM team
Monitor and optimize key performance metrics across email and push notification channels
Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
Support mobile app growth initiatives through integrated email marketing campaigns
Partner with Creative, Product, and Tech teams to implement new campaign capabilities
Maintain campaign calendars and coordinate with cross-functional stakeholders
Ensure compliance with email marketing best practices and regulations
Analyze customer behavior data to identify opportunities for program optimization

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Bachelor's degree or equivalent

Experience in digital marketing and content production timelines and process
Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
Experience with customer segmentation, profiling, and targeting
Knowledge of enterprise cloud strategies and distributed applications

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave