Senior Marketing Manager
Amtivo Group
Grand Rapids, MI (Remote)
$105K/yr - $115K/yrIn-houseFull-timeSenior level
5 hrs ago
YouTube Strategist
USA (Remote)
$72K/yr – $108K/yrSenior LevelFull time
Posted 6 months ago
Job Summary
Lead YouTube strategy and client health leadership to drive fast wins, steady growth, and on-time production across multiple client accounts.
- Own 15+ strategy calls per month with data-driven, practitioner-led recommendations.
- Must-have: Deep understanding of YouTube strategy, scripting, thumbnails, and retention-based editing.
- Standout: Ship 4 videos per client per month with 80%+ Green Flag health across the book.
Job Description
Responsibilities
- Run 15+ strategy calls per month. Come prepared with specific ideas, data, and recommendations. These are strategist-led, not client-led.
- Architect a content strategy with clear pillars per client based on their market, audience, and business goals.
- Achieve first measurable win within 30 days: views, leads, one outlier video, inbound calls, booked appointments. If it's not happened by 60-90, you're diagnosing why and presenting a fix.
- Track client health using our Green Flag system (Green/Yellow/Red). You own early detection. A Yellow flag at month 4 that you didn't see coming is the strategist's ownership.
- When engagement dips or a client goes quiet, you intervene immediately. You don't wait for someone to ask.
- Content & Briefs: Prepare complete briefs for every video: title, thumbnail concept, logline, outline.
- Content & Briefs: Present ideas to clients. Capture feedback. Document requests. Hand off clear direction to designers in Notion.
- Content & Briefs: Maintain a rolling pipeline of approved topics so production never stalls waiting on you.
- Production & Quality: Final review of scripts and thumbnails before anything ships.
- Production & Quality: Ship 4 videos per client per month, submitted in advance of deadlines.
Requirements
- Deep understanding of YouTube: strategy, scripting, thumbnails, retention editing, and how the algorithm rewards local/niche content.
- Strong client communication. You can lead a call, handle pushback, and keep a client bought in when results take time.
- Ability to lead a small team and coordinate across departments when nobody technically reports to you except your Junior Strategist.
- You look at numbers before you form opinions.
- Can activate clients fast and sustain momentum over 12-24 month engagements, not just the first 90 days.
- 90%+ client retention (18-36 month lifetime)
- 90%+ client NPS
- First measurable client win within 30 days
- 90% of videos shipping on schedule weekly
- 100-1,000 subscribers per month per client
Benefits
- Flexible remote work environment
- Flexible Time Off Policy
- Equipment and professional development support through Ramp
- Direct mentorship from Cofounders and leadership team
- Work with top-performing real estate professionals nationwide
- For people who perform, there's growth potential
- All positions start with a 30-90 day paid trial to ensure mutual fit and allow you to demonstrate your ability to drive immediate client impact.
Knwn Local
The team behind the biggest hyper-local brands in real estate. Attracting buyers & sellers at scale.
Salaries
Posted range
$72K/yr – $108K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (55% of company)
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~11
Links
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