YouTube Strategist

USA (Remote)

$72K/yr – $108K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Lead YouTube strategy and client health leadership to drive fast wins, steady growth, and on-time production across multiple client accounts.

  • Own 15+ strategy calls per month with data-driven, practitioner-led recommendations.
  • Must-have: Deep understanding of YouTube strategy, scripting, thumbnails, and retention-based editing.
  • Standout: Ship 4 videos per client per month with 80%+ Green Flag health across the book.

Job Description

Responsibilities

  • Run 15+ strategy calls per month. Come prepared with specific ideas, data, and recommendations. These are strategist-led, not client-led.
  • Architect a content strategy with clear pillars per client based on their market, audience, and business goals.
  • Achieve first measurable win within 30 days: views, leads, one outlier video, inbound calls, booked appointments. If it's not happened by 60-90, you're diagnosing why and presenting a fix.
  • Track client health using our Green Flag system (Green/Yellow/Red). You own early detection. A Yellow flag at month 4 that you didn't see coming is the strategist's ownership.
  • When engagement dips or a client goes quiet, you intervene immediately. You don't wait for someone to ask.
  • Content & Briefs: Prepare complete briefs for every video: title, thumbnail concept, logline, outline.
  • Content & Briefs: Present ideas to clients. Capture feedback. Document requests. Hand off clear direction to designers in Notion.
  • Content & Briefs: Maintain a rolling pipeline of approved topics so production never stalls waiting on you.
  • Production & Quality: Final review of scripts and thumbnails before anything ships.
  • Production & Quality: Ship 4 videos per client per month, submitted in advance of deadlines.

Requirements

  • Deep understanding of YouTube: strategy, scripting, thumbnails, retention editing, and how the algorithm rewards local/niche content.
  • Strong client communication. You can lead a call, handle pushback, and keep a client bought in when results take time.
  • Ability to lead a small team and coordinate across departments when nobody technically reports to you except your Junior Strategist.
  • You look at numbers before you form opinions.
  • Can activate clients fast and sustain momentum over 12-24 month engagements, not just the first 90 days.
  • 90%+ client retention (18-36 month lifetime)
  • 90%+ client NPS
  • First measurable client win within 30 days
  • 90% of videos shipping on schedule weekly
  • 100-1,000 subscribers per month per client

Benefits

  • Flexible remote work environment
  • Flexible Time Off Policy
  • Equipment and professional development support through Ramp
  • Direct mentorship from Cofounders and leadership team
  • Work with top-performing real estate professionals nationwide
  • For people who perform, there's growth potential
  • All positions start with a 30-90 day paid trial to ensure mutual fit and allow you to demonstrate your ability to drive immediate client impact.
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Knwn Local

The team behind the biggest hyper-local brands in real estate. Attracting buyers & sellers at scale.

Founded in 2025
11 employees (9 in marketing)

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Current headcount: ~11

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