Responsibilities

• Assist in the execution of YouTube review video strategies that align with brand and sales goals.
• Plan and optimize media placement for review-focused YouTube videos to ensure they reach the target audience effectively.
• Ensure videos are structured with strong hooks, clear value propositions, and conversion-driven calls-to-action (CTAs).
• Creator & Video Performance Optimization
• Collaborate with creators and video editors to ensure that review content aligns with LEVEL8 brand positioning.
• Optimize video titles, descriptions, tags, timestamps, and thumbnails for better discoverability and higher click-through rates (CTR).
• Analyze video performance metrics (views, watch time, retention, clicks, conversions) and provide actionable optimization recommendations.
• Conversion & Sales Support
• Track how review videos contribute to website traffic, brand search lift, and sales conversions.
• Support A/B testing of different content formats, talking points, and creative angles to improve ROI.
• Collaborate with internal teams to ensure video messaging aligns with product launches and promotional periods, maximizing conversion potential.
• Reporting & Insights
• Track and report on performance metrics for YouTube review campaigns, preparing summaries and insights to support quarterly and annual goals.
• Identify trends and best practices from top-performing YouTube review content and share these insights to improve campaign performance.