Responsibilities

• Develop, plan, and execute engaging content strategies tailored for social media platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube.
• Create high-quality multimedia content including videos, graphics, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Manage and schedule content publishing across various channels using social media management tools such as Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social media trends through social listening tools and analyze platform analytics to optimize content performance.
• Conduct keyword research and utilize SEO best practices to enhance content visibility on search engines and within platform algorithms.
• Engage actively with followers by responding to comments, messages, and inquiries to foster strong community relationships.
• Track digital marketing performance using Google Analytics and other marketing analytics tools; prepare reports on media performance metrics to inform future campaigns.
• Collaborate with the marketing team to develop integrated campaigns that include Facebook Advertising and other paid promotions for maximum reach.
• Stay updated on industry best practices in social media marketing, media editing techniques, branding strategies, and emerging digital trends.

Requirements

• Part-time position
• In person work location
• Proficiency in social media platforms including Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn.
• Strong content creation skills encompassing video editing (using software like Adobe Premiere or similar), graphic design (Adobe Photoshop & Illustrator), photography, and media editing tools.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics for digital marketing performance monitoring.
• Experience with social listening tools (e.g., Brandwatch) and social media management applications like Hootsuite or Buffer.
• Excellent writing skills with a keen eye for proofreading and content refinement to ensure clarity and engagement.
• Ability to analyze social media analytics data to measure campaign success and adjust strategies accordingly.
• Familiarity with public relations principles to manage brand reputation effectively across online channels.
• Strong relationship management skills for engaging with influencers, partners, and community members across digital platforms.