WS - Manager, Brand

Responsibilities

• People Management & Team Development • Directly manage two brand team members: Marketing Specialist (EA Marketing and Internal Initiatives focus) and Content Specialist (content production with primary focus on case studies)
• Set priorities across content, sales enablement, employee advocacy marketing, and internal initiatives; balance workload, remove blockers, and ensure the right work gets the right attention
• Provide regular coaching, feedback, and performance management; support career development and skill growth
• Sharpen the team’s output through editorial review, strategic input, and connection to broader business priorities
• Be a strong partner to Sales, HR, Enterprise Accounts, and other cross-functional teams
• Content Strategy, Oversight & Brand Voice Stewardship • Set the content direction and day-to-day priorities for case studies, newsletters, sales tools, internal communications, and other brand content
• Provide editorial oversight for content produced by direct reports, including hands-on review and revision when needed
• Serve as the brand voice backstop across customer, employee, and sales-facing content, ensuring alignment with WillScot’s brand philosophy
• Review and approve creative and copy deliverables before launch, maintaining quality without becoming a bottleneck
• Identify opportunities to reuse and scale strong content across channels and audiences

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of five years of B2B brand, content, communications, or integrated marketing experience
• Minimum five years of progressive leadership experience
• Prior experience in industrial, equipment rental, construction, logistics, or adjacent B2B categories strongly preferred
• Proven ability to lead, coach, and develop a team of marketing professionals across a range of experience levels
• Marketing-minded operator who translates business priorities into clear, compelling customer and employee communications
• Strong content and campaign experience - able to guide case studies, sales tools, internal initiatives, and campaign assets from strategy through execution
• Demonstrated ability to steward brand voice across a range of channels and audiences (customer, employee, sales-facing)
• Comfortable operating cross-functionally with Product, Sales, HR, and external agency partners
• Understanding of B2B buyers and how to reach operational, field-driven audiences

Benefits

• All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more!