Position Summary:
The Student Digital Media & Marketing Assistant supports the Strategic Communication and Marketing team in promoting university life through engaging digital content. This role provides hands-on experience in social media management, content creation, and digital design while contributing to the university’s overall marketing and communication strategy.

Key Responsibilities:

• Create and design graphics, videos, and multimedia content for university social media platforms
• Assist in managing and scheduling posts across platforms such as Instagram, Facebook, and TikTok
• Develop engaging content including Instagram stories, reels, and short-form videos
• Edit photos and videos using industry-standard tools
• Conduct interviews with students, faculty, and staff for use in digital storytelling
• Write and edit captions for social media posts and university publications
• Research current social media trends and assist in developing creative campaign ideas
• Collaborate with team members to conceptualize and execute digital marketing initiatives
• Monitor audience engagement and respond to trends or requests as appropriate

Required Qualifications:

• Current undergraduate student, preferably in Marketing, Communication, or a related field
• Strong interest in social media, digital marketing, and content creation
• Basic knowledge of graphic design and video editing tools
• Excellent written and verbal communication skills
• Creativity, attention to detail, and strong organizational skills
• Ability to work independently and collaboratively in a team environment

Preferred Qualifications:

• Experience with Adobe Creative Suite, Canva, CapCut, or similar tools
• Familiarity with social media scheduling platforms (e.g., Later.com)
• Experience creating content for Instagram, TikTok, or similar platforms
• Understanding of social media analytics and trend research

What You’ll Gain:

• Hands-on experience creating content for a university brand and marketing strategy
  • Professional portfolio development with published social media, video, and design work
  • Practical skills in social media management, content planning, and digital storytelling
  • Experience using industry-standard tools for design, video editing, and scheduling
  • Collaboration experience with a professional marketing and communications team
  • Opportunities to build relationships with campus leaders, faculty, and fellow students
  • A deeper connection to the McMurry community and the opportunity to help tell its story

EEO Statement

McMurry University is committed to an educational and working environment that provides equal opportunity to all members of the university community and prohibits unlawful discrimination on the basis of race, color, gender, national origin, age, genetic information, disability or veteran status, in employment or the provision of services, in accordance with applicable federal, state and local laws. Discrimination on the basis of sexual orientation is also prohibited pursuant to University policy.