Own the on‑the‑ground retail brand presence by educating shoppers, driving product trial, and building retailer partnerships across Illinois and nearby Wisconsin while tracking results and staying compliant.

• Field activation: conduct six or more tastings per week, set up displays, and report event metrics.
• Education and engagement: share Windows Distillery product knowledge, brand history, production methods, and tasting notes to boost trial and sales.
• Partnerships and travel: cultivate positive retailer relationships, travel regularly within the territory, and manage promotional assets and materials.