Weinberg Marketing Outreach Specialist

Responsibilities

• Proactively identify, source, and cultivate new referral partners across key channels with primary focus on synagogues, medical practices – especially neurologists and geriatricians, hospital discharge planners and healthcare/short-term rehab centers.
• Build and maintain strong, ongoing relationships with referral sources to generate consistent, qualified leads.
• Conduct regular outreach visits, presentations, and follow-up to strengthen partnerships and drive referral volume.
• Partner with organizations, hosting events both inside and outside of Weinberg to make presence more known to the community.
• Collaborate with Community’s Marketing Outreach Specialist to ensure a coordinated approach to partnerships with organizations and agencies where collaboration is most advantageous.
• Develop, write, and implement an annual outreach plan with clear objectives, KPIs, and timelines aligned with organizational census goals, working closely with the sales team and their efforts.
• Monitor performance against targets, analyze outcomes, and adjust strategies as necessary to optimize results.
• Create and execute targeted outreach events, professional education sessions, engagement activities, and community presentations to increase brand visibility and drive business growth.
• Plan and implement sponsorships, with representation at senior fairs, community events, and professional networking opportunities.
• Partner with Weinberg’s marketing and sales teams to support campaign ideation and deliverables.

Requirements

• Bachelor’s Degree from four-year college or university; and ten years related experience; or equivalent combination of education and experience.
• Proficiency in CRM systems and Microsoft Office tools.
• Ability to travel locally.
• Strong interpersonal, presentation, and communication skills.
• Ability to work independently, prioritize effectively, and manage time across multiple projects.

Preferred

• Experience in senior living, health care, home care, social services, or related fields (preferred).
• Demonstrated success in outreach, business development, or relationship-based sales.
• Sales experience is a plus.

Benefits

• Vacation and sick time off
• BCBSIL medical insurance
• Dental insurance
• Vision insurance
• Employee life insurance
• Spousal and dependent life insurance
• Long term and short term disability insurance
• Tuition reimbursement for nurses, nurse assistants, and CNAs
• Competitive pay
• Retirement plan