Responsibilities

• Develop brand marketing strategies for WEBTOON across key target audiences, including readers, creators, and prospective creators, to strengthen brand awareness, consideration, and perception.
• Ideate, develop, and lead brand-building initiatives and marketing campaigns that elevate the WEBTOON brand, including events, advertising, and strategic partnerships with brands, content partners, creators, and talent.
• Own relationships and communications with external content partners, including Disney, Paramount, Blizzard, and other key partners, to drive user growth and success of our shared IPs.
• Collaborate cross-functionally with Growth Marketing, Content, Social, PR, Creative, Product, and external stakeholders to create cohesive brand experiences and drive measurable business outcomes.
• Lead brand health tracking and consumer research initiatives, proactively leveraging first-party, third-party, and market intelligence data to uncover actionable insights, monitor audience and brand trends, and inform marketing strategy and brand positioning.
• Develop scalable marketing frameworks, campaign playbooks, and operational processes to improve collaboration, executional excellence, and organizational efficiency.

Requirements

• 5+ years of experience in entertainment marketing is required.
• Strong understanding of brand marketing , with proven experience developing and executing brand strategies and integrated marketing campaigns.
• Deep knowledge of the marketing ecosystem, including advertising, social media, experiential marketing, partnerships, influencer marketing, and content marketing.
• Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
• Proven experience developing and executing creative campaigns in collaboration with internal creative teams and external agencies.
• Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus.
• Strategic thinking and analytical skills, with the ability to translate consumer insights, market trends, and performance data into actionable marketing strategies.
• Exceptional project management and organizational skills, with the ability to independently lead multiple initiatives, manage budgets and timelines, and deliver results in a fast-paced, evolving environment.
• Proven ability to influence and lead cross-functional teams without direct authority
• Excellent communication, presentation, and storytelling skills
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.

Preferred

• Familiarity with WEBTOON, digital storytelling, and the creator economy is strongly preferred.
• Experience building and managing relationships with external partners; brand partnership or entertainment partnership experience is a strong plus.

Benefits

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Health benefits, including vision and dental!
• Generous PTO and Parental Leave Top-up
• 401K Contributions
• Commuter Benefits