Website & SEO Specialist

Guilford, CT (On-site)

Salary Not AvailableEntry Level3+ years expFull time

Posted 4 months ago

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Job Summary

Support website content management and on-page SEO for a digital marketing team, focusing on CMS updates, content optimization, and collaboration with SEO partners to improve search visibility.

  • Own CMS content updates and proofreading to ensure accessibility and UX standards.
  • Must-have: Familiarity with CMS and basic HTML, plus GA4 for measurement.
  • Standout: Collaboration with SEO agencies and copywriters to align with brand and strategies.

Job Description

Responsibilities

  • Maintain and update website content via our CMS platform, proofread, ensure correct images, proper formatting, linking, and layout while adhering to accessibility and UX best practices.
  • Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform.
  • Collaborate with internal departments to ensure websites are up to date with content changes.
  • Assist with the creation of an editorial blog calendar to align with marketing campaigns and SEO efforts.
  • Ensure consistency in Brand tone, voice, and messaging across websites.
  • Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts.
  • Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards.
  • Partner with our Website Development and SEO agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
  • Research industry trends, travel behavior, and competitor content to inform digital strategy.

Requirements

  • Entry-Level to 3 years of experience working in digital marketing, specifically in website content and SEO-focused roles.
  • Experienced with CMS platforms. Kentico is preferred.
  • Proficient knowledge of on-page and technical SEO best practices and tools.
  • Basic understanding of HTML.
  • Exceptional proofreading and editing skills with strong attention to detail.
  • Ability to work in a fast-paced environment with shifting priorities.
  • Proficient in using GA4 for content performance measurement
American Cruise Lines logo

American Cruise Lines

Join a dynamic and fast-growing company that's making waves in the cruise industry. American Cruise Lines, the largest U.S. cruise company, operates the newest fleet of riverboats and small cruise ships in the country. Our mission is to provide guests with an exceptional cruise experience, made possible by the incredible talent and dedication of our employees.Each of our ships, holding between 100 and 200 passengers, offers a more intimate and personal travel experience. This allows us to deliver top-notch, customized service, perfectly aligned with our motto: Small Ship Cruising Done Perfectly. Our shipboard staff, some of the best professionals in the hospitality field, pride themselves on providing outstanding customer service. Supported by our corporate office, our crew ensures every passenger has an enjoyable and memorable journey.As we continue to grow, we're always on the lookout for hardworking, passionate individuals to join both our shipboard and corporate teams. Whether you’re stationed on land or navigating the rivers, American Cruise Lines promises a rewarding work experience. Be part of our exciting journey and make a difference in the world of small ship cruising.

Founded in 1991
Guilford, Connecticut, USA
1.5K employees (71 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$203.6K
Traffic Source Mix
Search
47.6%
Direct
39%
Referral
7.2%
Social
3.2%
Paid
2.8%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
47 (3% of company)

Recent News