Website & SEO Specialist at American Cruise Lines | Guilford, CT

American Cruise Lines

Website & SEO Specialist

Guilford, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive content-focused SEO for a travel-focused site by optimizing pages and coordinating with partners to improve organic visibility.

Own content optimization for pages and blog posts to boost search visibility.
Must-have: Strong on-page and technical SEO knowledge with GA4 use.
Standout: Collaboration with an agency and writers to align with brand and campaigns.

Job Description

Responsibilities

Proof, edit, and optimize engaging digital content for search visibility, including website pages, and blog posts.
Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs within our CMS platform.
Collaborate with our SEO partner agency and copywriters to ensure all content is optimized for search and aligns with brand standards.
Maintain and update website content via our CMS platform, ensuring proper formatting, linking, and layout while adhering to accessibility and UX best practices.
Partner with our SEO and website development agencies to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
Monitor and report on organic search traffic and content performance using GA4 and other SEO reporting tools.
Assist with the creation of an editorial blog calendar to align with marketing campaigns.
Research industry trends, travel behavior, and competitor content to inform digital strategy.
Ensure consistency in tone, voice, and messaging across all marketing channels

Requirements

1-3 years of experience working in digital marketing, specifically in website content and SEO-focused roles.
Strong knowledge of on-page and technical SEO best practices and tools.
Basic understanding of HTML.
Proficient in using GA4 for content performance measurement.
Exceptional proofreading and editing skills with strong attention to detail.
Ability to work in a fast-paced environment with shifting priorities.
Passion for travel, cruising, and storytelling

Preferred

Kentico is preferred.

American Cruise Lines

Join a dynamic and fast-growing company that's making waves in the cruise industry. American Cruise Lines, the largest U.S. cruise company, operates the newest fleet of riverboats and small cruise ships in the country. Our mission is to provide guests with an exceptional cruise experience, made possible by the incredible talent and dedication of our employees.Each of our ships, holding between 100 and 200 passengers, offers a more intimate and personal travel experience. This allows us to deliver top-notch, customized service, perfectly aligned with our motto: Small Ship Cruising Done Perfectly. Our shipboard staff, some of the best professionals in the hospitality field, pride themselves on providing outstanding customer service. Supported by our corporate office, our crew ensures every passenger has an enjoyable and memorable journey.As we continue to grow, we're always on the lookout for hardworking, passionate individuals to join both our shipboard and corporate teams. Whether you’re stationed on land or navigating the rivers, American Cruise Lines promises a rewarding work experience. Be part of our exciting journey and make a difference in the world of small ship cruising.

Founded in 1991

Guilford, Connecticut, USA

1.5K employees (71 in marketing)

www.americancruiselines.com