Website Content Administrator and Marketing Specialist
Reston, VA (Hybrid)
Posted 8 days ago
Job Summary
Own and manage content strategy and execution across event websites and digital marketing channels, collaborating with sales, marketing, and operations to drive exhibitor, sponsor, and attendee engagement.
Job Description
Responsibilities
- Add, edit, format, and publish content across multiple event websites.
- Maintain exhibitor, sponsor, and attendee-facing pages, ensuring information is accurate, current, and user-friendly.
- Review websites for broken links, outdated content, formatting issues, and overall quality.
- Create and maintain content supporting exhibit sales, sponsorship opportunities, and exhibitor resources.
- Collaborate with sales, marketing, event management, registration, housing, and client teams to keep website and marketing content up to date.
- Manage multiple projects and website updates while meeting deadlines.
- Assist with the creation, deployment, and reporting of marketing email campaigns.
- Support digital marketing initiatives, including audience segmentation, list management, content development, and marketing automation.
- Help drive attendee registration, exhibitor participation, and sponsorship sales through digital marketing efforts.
- Monitor website and email performance metrics and provide reporting as needed.
Requirements
- Excellent writing, editing, and proofreading skills.
- Strong attention to detail and organizational skills.
- Ability to manage multiple priorities and deadlines.
- Proficiency in Microsoft Office (World, Excel, Outlook and PowerPoint).
- Strong verbal and written communication skills.
- Ability to quickly learn new software and technology platforms.
Preferred
- Bachelor’s degree or equivalent experience.
- Experience with website content management, digital marketing, communications, or event management.
- Experience with content management systems (CMS).
- Experience with email marketing platforms and marketing automation tools.
- HubSpot experience a plus.
- Basic HTML knowledge.
Benefits
- Hybrid work schedule with two days per week in the Reston office and three days remote.
- Collaborative and supportive team environment.
- Opportunity to work on nationally recognized medical, scientific, and healthcare events.
- Comprehensive benefits package, including:
- Available FSA or HSA account
- 100% Company paid Basic Term Life and AD&D Insurance
- 100% Company paid Long Term Disability Insurance
- AFLAC is Available
- 401(k) Retirement Plan
- Paid Sick and Vacation Leave
Spargo Inc
SPARGO, Inc is a full-service event management company providing clients with innovative, attentive management and sales services, nationally and internationally, since 1973.Our continuing success is founded on the fact we understand the needs and expectations of our clients. We realize there is always a degree of "uniqueness" with each client that demands flexibility of our systems, methods and staff. No matter what the size, the smallest meeting to the largest trade show, you can rely on us to be 110% dedicated to the success of your event.Our Mission is to provide cost effective event management solutions through the combination of technology and talent for association and corporate meetings.
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