Responsibilities

• Content Creation and Publishing (50%) :
• Write compelling, audience-centered content across Brandeis digital properties including academic program pages, marketing landing pages, campaign content and other high-touch areas.
• Write and edit a range of short-form content — captions, summaries, calls to action, video descriptions and other microcontent that supports a clear user experience (UX).
• Develop editorial content that showcases Brandeis people, programs and achievements — from quick spotlights to longer-form storytelling as opportunities arise.
• Adapt and repurpose content across formats while maintaining a consistent institutional voice.
• Publish and maintain content using a content management system (CMS), ensuring accurate formatting, linking and page structure.
• Content Strategy & Collaboration (25%) :
• Partner with campus stakeholders to translate complex academic and institutional information into clear and effective digital content.
• Apply SEO and GEO best practices to all content including keyword strategy, metadata, heading structure and linking, with an understanding of how well-structured content performs in AI-driven search environments.
• Collaborate with designers on visual needs, making strong editorial image selections and optimizing assets for web use.

Requirements

• Bachelor's degree in communications, English, marketing, digital media or a related field.
• Minimum 3 years of professional experience in web writing or content development.
• Demonstrated range as a writer — from feature stories to YouTube video descriptions to concise digital microcopy.
• Working knowledge of SEO principles including metadata, keyword strategy and content structure.
• Experience with or demonstrated understanding of user-centered content and UX writing principles.
• Familiarity with web accessibility standards (WCAG) and how they apply to content, including alt text, plain language and heading structure.
• Experience with a content management system (CMS); familiarity with HTML a plus.
• Familiarity with AI writing tools and the editorial judgment to use them responsibly in a brand and institutional context.
• Proficiency in Adobe Photoshop and/or Canva for web image preparation and production.
• Strong editorial eye and high attention to detail.